SOC 41-4011 · May 2025 · BLS OEWS
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products — Santa Rosa
Santa Rosa-Petaluma, CA · 10 metro areas compared
At $131,890 a year, the median wage for Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products in Santa Rosa, CA sits 25.7% above the national figure of $104,920.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
At $131,890 a year, the median wage for Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products in Santa Rosa, CA sits 25.7% above the national figure of $104,920. Half of workers earn between $100,490 and $157,100. Beyond that band, the tenth percentile sits at $81,060 and the ninetieth at $214,520.
The area has 90 jobs in this occupation, which works out to 0.5 of every thousand jobs. San Jose leads the state's metro areas for this occupation, at $167,630. Set against every other occupation measured in the same area, it ranks 43rd of 419 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $81,060 | −22.7% |
| 25th | $100,490 | −4.2% |
| Median (50th) | $131,890 | +25.7% |
| 75th | $157,100 | +49.7% |
| 90th | $214,520 | +104.5% |
| Mean | $141,040 | +34.4% |
Other metro areas in California
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | San Jose | $167,630 | 2,790 | |
| 2 | Santa Cruz | $131,520 | 50 | |
| 3 | San Francisco | $130,710 | 3,950 | |
| 4 | San Diego | $125,770 | 1,710 | |
| 5 | Santa Maria | $123,620 | 120 | |
| 6 | Chico | $115,610 | 50 | |
| 7 | Sacramento | $111,030 | 760 | |
| 8 | Los Angeles | $107,020 | 6,450 | |
| 9 | Oxnard | $101,740 | 270 | |
| 10 | Vallejo | $100,810 | 90 |
What the pay is worth locally
Prices in Santa Rosa run 10.7% above the national average, so the median of $131,890 buys what $119,142 would elsewhere in the country. Measured that way the gap against the national median narrows to 13.6% above the national median in real terms.
Published median
$131,890as reported by BLSLocal price level
110.7US average = 100 · BEA 2024Adjusted for local prices
$119,142US average = 100 · BEA 2024Key takeaways
- Median pay is $131,890 a year, 25.7% above the national median.
- Published pay spans $81,060 to $214,520 between the tenth and ninetieth percentiles.
- The area has 90 jobs in this occupation.
- The highest-paying metro area covered is San Jose, at $167,630.
Frequently asked questions
What is the median wage for Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products in Santa Rosa, CA?
The median annual wage is $131,890, or $63.41 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $104,920, so pay in Santa Rosa, CA is 25.7% higher. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Santa Rosa, CA earns more than $214,520 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $81,060 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in San Jose, at $167,630 per year.
How many jobs are there in this occupation here?
The survey estimates 90 jobs in this occupation in Santa Rosa, CA. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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