SOC 41-2031 · May 2025 · BLS OEWS
Retail Salespersons — Santa Rosa
Santa Rosa-Petaluma, CA · 10 metro areas compared
In Santa Rosa, CA the median wage for Retail Salespersons is $39,570 a year, which is 11.7% higher than the national figure of $35,410.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
In Santa Rosa, CA the median wage for Retail Salespersons is $39,570 a year, which is 11.7% higher than the national figure of $35,410. Half of workers earn between $37,940 and $45,740. Beyond that band, the tenth percentile sits at $37,110 and the ninetieth at $55,260.
The area has 5,720 jobs in this occupation, which works out to 27.9 of every thousand jobs. San Jose leads the state's metro areas for this occupation, at $44,220. Set against every other occupation measured in the same area, it ranks 398th of 419 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $37,110 | +4.8% |
| 25th | $37,940 | +7.1% |
| Median (50th) | $39,570 | +11.7% |
| 75th | $45,740 | +29.2% |
| 90th | $55,260 | +56.1% |
| Mean | $44,180 | +24.8% |
Other metro areas in California
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | San Jose | $44,220 | 18,340 | |
| 2 | San Francisco | $43,850 | 39,460 | |
| 3 | Napa | $40,780 | 2,150 | |
| 4 | Santa Cruz | $38,620 | 2,430 | |
| 5 | Vallejo | $38,420 | 4,110 | |
| 6 | Sacramento | $38,100 | 22,970 | |
| 7 | Salinas | $37,970 | 4,110 | |
| 8 | Hanford | $37,900 | 920 | |
| 9 | San Diego | $37,810 | 34,390 | |
| 10 | San Luis Obispo | $37,780 | 3,390 |
What the pay is worth locally
Prices in Santa Rosa run 10.7% above the national average, so the median of $39,570 buys what $35,745 would elsewhere in the country. Measured that way the gap against the national median narrows to 0.9% above the national median in real terms.
Published median
$39,570as reported by BLSLocal price level
110.7US average = 100 · BEA 2024Adjusted for local prices
$35,745US average = 100 · BEA 2024Key takeaways
- Median pay is $39,570 a year, 11.7% above the national median.
- Published pay spans $37,110 to $55,260 between the tenth and ninetieth percentiles.
- The area has 5,720 jobs in this occupation.
- The highest-paying metro area covered is San Jose, at $44,220.
Frequently asked questions
What is the median wage for Retail Salespersons in Santa Rosa, CA?
The median annual wage is $39,570, or $19.02 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $35,410, so pay in Santa Rosa, CA is 11.7% higher. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Santa Rosa, CA earns more than $55,260 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $37,110 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in San Jose, at $44,220 per year.
How many jobs are there in this occupation here?
The survey estimates 5,720 jobs in this occupation in Santa Rosa, CA. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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