SOC 13-1161 · May 2025 · United States
Market Research Analysts and Marketing Specialists
National figures, with pay broken out by state and metro area
The median wage for Market Research Analysts and Marketing Specialists across the United States is $78,760 per year, measured over 899,580 jobs. The highest state median is in Massachusetts, at $101,810.
National wage distribution · annual
Shaded band holds the middle 50% of earners
Where the pay is highest for Market Research Analysts and Marketing Specialists
Pay for this occupation varies by 94.5% between the highest and lowest paying states with published data. Massachusetts pays $101,810 and West Virginia pays $52,340.
| # | State | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Massachusetts | $101,810 | 39,710 | |
| 2 | Delaware | $101,270 | 3,570 | |
| 3 | New York | $98,580 | 80,500 | |
| 4 | District of Columbia | $98,090 | 6,340 | |
| 5 | Washington | $95,120 | 24,460 | |
| 6 | California | $94,700 | 119,070 | |
| 7 | Colorado | $93,050 | 27,880 | |
| 8 | New Jersey | $88,190 | 22,990 | |
| 9 | Minnesota | $87,510 | 21,280 | |
| 10 | Rhode Island | $86,240 | 3,210 |
States with the most Market Research Analysts and Marketing Specialists jobs
| # | State | Jobs | Median | Relative |
|---|---|---|---|---|
| 1 | California | 119,070 | $94,700 | |
| 2 | New York | 80,500 | $98,580 | |
| 3 | Texas | 63,350 | $72,520 | |
| 4 | Florida | 60,770 | $75,450 | |
| 5 | Illinois | 40,560 | $79,120 | |
| 6 | Massachusetts | 39,710 | $101,810 | |
| 7 | Pennsylvania | 31,040 | $68,760 | |
| 8 | North Carolina | 30,700 | $78,410 | |
| 9 | Colorado | 27,880 | $93,050 | |
| 10 | Georgia | 27,810 | $75,850 |
Top-paying metro areas
| # | Metro area | Median | Jobs |
|---|---|---|---|
| 1 | San Jose | $141,960 | 12,710 |
| 2 | San Francisco | $123,250 | 24,120 |
| 3 | Boston | $102,390 | 32,310 |
| 4 | Seattle | $102,170 | 18,030 |
| 5 | New York | $100,520 | 79,290 |
| 6 | Denver | $99,040 | 17,000 |
| 7 | Minneapolis | $97,910 | 16,760 |
| 8 | Boulder | $97,600 | 3,130 |
| 9 | Durham | $93,110 | 2,740 |
| 10 | Worcester | $90,300 | 2,030 |
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
Explore related data