SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Hawaii
Hawaii · 2 metro areas compared
In Hawaii the median wage is $59,390.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
In Hawaii the median wage is $59,390. That is 24.6% lower than the national median of $78,760. The middle half of workers in this occupation earn between $42,040 and $79,390. The lowest tenth earn under $29,120, while the highest tenth earn more than $104,610.
Employment stands at 1,610, or 2.6 jobs per thousand held locally. Among the 51 states with published data for this occupation, Hawaii ranks 49th by median wage. Urban Honolulu leads the state's metro areas for this occupation, at $62,990. Set against every other occupation measured in the same area, it ranks 309th of 537 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $29,120 | −63.0% |
| 25th | $42,040 | −46.6% |
| Median (50th) | $59,390 | −24.6% |
| 75th | $79,390 | +0.8% |
| 90th | $104,610 | +32.8% |
| Mean | $64,720 | −17.8% |
Highest-paying metro areas in Hawaii
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Urban Honolulu | $62,990 | 1,090 | |
| 2 | Kahului | $42,220 | 280 |
What the pay is worth locally
Prices in Hawaii run 10.0% above the national average, so the median of $59,390 buys what $53,991 would elsewhere in the country. Measured that way the gap against the national median narrows to 31.4% below the national median in real terms.
Published median
$59,390as reported by BLSLocal price level
110.0US average = 100 · BEA 2024Adjusted for local prices
$53,991US average = 100 · BEA 2024Key takeaways
- Median pay is $59,390 a year, 24.6% below the national median.
- Published pay spans $29,120 to $104,610 between the tenth and ninetieth percentiles.
- The area has 1,610 jobs in this occupation.
- It ranks 49th of 51 states for this occupation.
- The highest-paying metro area covered is Urban Honolulu, at $62,990.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Hawaii?
The median annual wage is $59,390, or $28.55 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Hawaii is 24.6% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Hawaii earns more than $104,610 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $29,120 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Urban Honolulu, at $62,990 per year.
How many jobs are there in this occupation here?
The survey estimates 1,610 jobs in this occupation in Hawaii. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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