SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Urban Honolulu
Urban Honolulu, HI · 1 metro areas compared
Median pay for this occupation in Urban Honolulu, HI is $62,990 a year, trailing the national median of $78,760 by 20.0%.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
Median pay for this occupation in Urban Honolulu, HI is $62,990 a year, trailing the national median of $78,760 by 20.0%. The middle half of workers in this occupation earn between $45,350 and $87,050. The lowest tenth earn under $29,550, while the highest tenth earn more than $115,630.
The area has 1,090 jobs in this occupation, giving a location quotient of 0.42 — a measure of how concentrated the occupation is here relative to the country as a whole. Within the state, Kahului records the highest median at $42,220. Of the 481 occupations with published wages in this area, it sits 255th.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $29,550 | −62.5% |
| 25th | $45,350 | −42.4% |
| Median (50th) | $62,990 | −20.0% |
| 75th | $87,050 | +10.5% |
| 90th | $115,630 | +46.8% |
| Mean | $69,720 | −11.5% |
Other metro areas in Hawaii
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Kahului | $42,220 | 280 |
What the pay is worth locally
Prices in Urban Honolulu run 10.0% above the national average, so the median of $62,990 buys what $57,264 would elsewhere in the country. Measured that way the gap against the national median narrows to 27.3% below the national median in real terms.
Published median
$62,990as reported by BLSLocal price level
110.0US average = 100 · BEA 2024Adjusted for local prices
$57,264US average = 100 · BEA 2024Key takeaways
- Median pay is $62,990 a year, 20.0% below the national median.
- Published pay spans $29,550 to $115,630 between the tenth and ninetieth percentiles.
- The area has 1,090 jobs in this occupation.
- The highest-paying metro area covered is Kahului, at $42,220.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Urban Honolulu, HI?
The median annual wage is $62,990, or $30.28 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Urban Honolulu, HI is 20.0% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Urban Honolulu, HI earns more than $115,630 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $29,550 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Kahului, at $42,220 per year.
How many jobs are there in this occupation here?
The survey estimates 1,090 jobs in this occupation in Urban Honolulu, HI. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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