SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Denver
Denver-Aurora-Centennial, CO · 6 metro areas compared
At $99,040 a year, the median wage for Market Research Analysts and Marketing Specialists in Denver, CO sits 25.7% above the national figure of $78,760.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
At $99,040 a year, the median wage for Market Research Analysts and Marketing Specialists in Denver, CO sits 25.7% above the national figure of $78,760. The middle half of workers in this occupation earn between $70,310 and $129,570. The lowest tenth earn under $51,980, while the highest tenth earn more than $167,560.
The area has 17,000 jobs in this occupation, giving a location quotient of 1.83 — a measure of how concentrated the occupation is here relative to the country as a whole. Within the state, Boulder records the highest median at $97,600. Of the 648 occupations with published wages in this area, it sits 142nd.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $51,980 | −34.0% |
| 25th | $70,310 | −10.7% |
| Median (50th) | $99,040 | +25.7% |
| 75th | $129,570 | +64.5% |
| 90th | $167,560 | +112.7% |
| Mean | $103,200 | +31.0% |
Other metro areas in Colorado
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Boulder | $97,600 | 3,130 | |
| 2 | Colorado Springs | $90,210 | 2,680 | |
| 3 | Greeley | $85,830 | 780 | |
| 4 | Fort Collins | $74,240 | 1,610 | |
| 5 | Pueblo | $69,990 | 270 | |
| 6 | Grand Junction | $63,640 | 330 |
What the pay is worth locally
Prices in Denver run 3.1% above the national average, so the median of $99,040 buys what $96,062 would elsewhere in the country. Measured that way the gap against the national median narrows to 22.0% above the national median in real terms.
Published median
$99,040as reported by BLSLocal price level
103.1US average = 100 · BEA 2024Adjusted for local prices
$96,062US average = 100 · BEA 2024Key takeaways
- Median pay is $99,040 a year, 25.7% above the national median.
- Published pay spans $51,980 to $167,560 between the tenth and ninetieth percentiles.
- The area has 17,000 jobs in this occupation.
- The highest-paying metro area covered is Boulder, at $97,600.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Denver, CO?
The median annual wage is $99,040, or $47.62 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Denver, CO is 25.7% higher. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Denver, CO earns more than $167,560 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $51,980 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Boulder, at $97,600 per year.
How many jobs are there in this occupation here?
The survey estimates 17,000 jobs in this occupation in Denver, CO. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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