SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Boston
Boston-Cambridge-Newton, MA-NH · 5 metro areas compared
In Boston, MA the median wage for Market Research Analysts and Marketing Specialists reaches $102,390 a year.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
In Boston, MA the median wage for Market Research Analysts and Marketing Specialists reaches $102,390 a year. That is 30.0% more than the national median of $78,760. Pay ranges from under $59,730 at the tenth percentile to more than $167,440 at the ninetieth, with the interquartile range running from $78,060 to $134,140.
The area has 32,310 jobs in this occupation, giving a location quotient of 2.07 — a measure of how concentrated the occupation is here relative to the country as a whole. Within the state, Worcester records the highest median at $90,300. Of the 687 occupations with published wages in this area, it sits 171st.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $59,730 | −24.2% |
| 25th | $78,060 | −0.9% |
| Median (50th) | $102,390 | +30.0% |
| 75th | $134,140 | +70.3% |
| 90th | $167,440 | +112.6% |
| Mean | $109,840 | +39.5% |
Other metro areas in Massachusetts
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Worcester | $90,300 | 2,030 | |
| 2 | Springfield | $85,970 | 1,050 | |
| 3 | Barnstable Town | $79,150 | 440 | |
| 4 | Pittsfield | $75,940 | 300 | |
| 5 | Amherst Town | $72,550 | 350 |
What the pay is worth locally
Prices in Boston run 5.8% above the national average, so the median of $102,390 buys what $96,777 would elsewhere in the country. Measured that way the gap against the national median narrows to 22.9% above the national median in real terms.
Published median
$102,390as reported by BLSLocal price level
105.8US average = 100 · BEA 2024Adjusted for local prices
$96,777US average = 100 · BEA 2024Key takeaways
- Median pay is $102,390 a year, 30.0% above the national median.
- Published pay spans $59,730 to $167,440 between the tenth and ninetieth percentiles.
- The area has 32,310 jobs in this occupation.
- The highest-paying metro area covered is Worcester, at $90,300.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Boston, MA?
The median annual wage is $102,390, or $49.23 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Boston, MA is 30.0% higher. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Boston, MA earns more than $167,440 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $59,730 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Worcester, at $90,300 per year.
How many jobs are there in this occupation here?
The survey estimates 32,310 jobs in this occupation in Boston, MA. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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