SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Amherst Town
Amherst Town-Northampton, MA · 5 metro areas compared
The median wage for Market Research Analysts and Marketing Specialists in Amherst Town, MA is $72,550 per year, close to the national median of $78,760 for the same occupation.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
The median wage for Market Research Analysts and Marketing Specialists in Amherst Town, MA is $72,550 per year, close to the national median of $78,760 for the same occupation. Pay ranges from under $48,770 at the tenth percentile to more than $130,370 at the ninetieth, with the interquartile range running from $56,890 to $100,010.
The area has 350 jobs in this occupation, which works out to 5.4 of every thousand jobs. Boston leads the state's metro areas for this occupation, at $102,390. Set against every other occupation measured in the same area, it ranks 139th of 283 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $48,770 | −38.1% |
| 25th | $56,890 | −27.8% |
| Median (50th) | $72,550 | −7.9% |
| 75th | $100,010 | +27.0% |
| 90th | $130,370 | +65.5% |
| Mean | $82,990 | +5.4% |
Other metro areas in Massachusetts
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Boston | $102,390 | 32,310 | |
| 2 | Worcester | $90,300 | 2,030 | |
| 3 | Springfield | $85,970 | 1,050 | |
| 4 | Barnstable Town | $79,150 | 440 | |
| 5 | Pittsfield | $75,940 | 300 |
What the pay is worth locally
Prices in Amherst Town run 5.8% above the national average, so the median of $72,550 buys what $68,573 would elsewhere in the country. Measured that way the gap against the national median narrows to 12.9% below the national median in real terms.
Published median
$72,550as reported by BLSLocal price level
105.8US average = 100 · BEA 2024Adjusted for local prices
$68,573US average = 100 · BEA 2024Key takeaways
- Median pay is $72,550 a year, 7.9% below the national median.
- Published pay spans $48,770 to $130,370 between the tenth and ninetieth percentiles.
- The area has 350 jobs in this occupation.
- The highest-paying metro area covered is Boston, at $102,390.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Amherst Town, MA?
The median annual wage is $72,550, or $34.88 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Amherst Town, MA is 7.9% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Amherst Town, MA earns more than $130,370 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $48,770 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Boston, at $102,390 per year.
How many jobs are there in this occupation here?
The survey estimates 350 jobs in this occupation in Amherst Town, MA. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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