SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Durham
Durham-Chapel Hill, NC · 10 metro areas compared
In Durham, NC the median wage for Market Research Analysts and Marketing Specialists is $93,110 a year, which is 18.2% higher than the national figure of $78,760.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
In Durham, NC the median wage for Market Research Analysts and Marketing Specialists is $93,110 a year, which is 18.2% higher than the national figure of $78,760. The middle half of workers in this occupation earn between $62,400 and $138,530. The lowest tenth earn under $50,080, while the highest tenth earn more than $178,870.
The area has 2,740 jobs in this occupation, which works out to 8.0 of every thousand jobs. Within the state, Charlotte records the highest median at $82,930. Of the 453 occupations with published wages in this area, it sits 96th.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $50,080 | −36.4% |
| 25th | $62,400 | −20.8% |
| Median (50th) | $93,110 | +18.2% |
| 75th | $138,530 | +75.9% |
| 90th | $178,870 | +127.1% |
| Mean | $107,080 | +36.0% |
Other metro areas in North Carolina
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Charlotte | $82,930 | 9,500 | |
| 2 | Raleigh | $78,980 | 6,470 | |
| 3 | Burlington | $77,860 | 300 | |
| 4 | Hickory | $75,450 | 590 | |
| 5 | Greensboro | $74,060 | 2,000 | |
| 6 | Winston-Salem | $73,320 | 1,300 | |
| 7 | Greenville | $73,300 | 270 | |
| 8 | Wilmington | $69,480 | 880 | |
| 9 | Rocky Mount | $68,730 | 160 | |
| 10 | Goldsboro | $64,940 | 110 |
What the pay is worth locally
Prices in Durham run 5.7% below the national average, so the median of $93,110 goes as far as $98,738 would elsewhere in the country. Measured that way it compares to the national median at 25.4% above the national median in real terms.
Published median
$93,110as reported by BLSLocal price level
94.3US average = 100 · BEA 2024Adjusted for local prices
$98,738US average = 100 · BEA 2024Key takeaways
- Median pay is $93,110 a year, 18.2% above the national median.
- Published pay spans $50,080 to $178,870 between the tenth and ninetieth percentiles.
- The area has 2,740 jobs in this occupation.
- The highest-paying metro area covered is Charlotte, at $82,930.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Durham, NC?
The median annual wage is $93,110, or $44.76 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Durham, NC is 18.2% higher. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Durham, NC earns more than $178,870 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $50,080 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Charlotte, at $82,930 per year.
How many jobs are there in this occupation here?
The survey estimates 2,740 jobs in this occupation in Durham, NC. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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