SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Rome
Rome, GA · 10 metro areas compared
Median pay for this occupation in Rome, GA is $63,060 a year, trailing the national median of $78,760 by 19.9%.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
Median pay for this occupation in Rome, GA is $63,060 a year, trailing the national median of $78,760 by 19.9%. Half of workers earn between $45,660 and $91,290. Beyond that band, the tenth percentile sits at $39,090 and the ninetieth at $118,200.
The area has 120 jobs in this occupation, giving a location quotient of 0.45 — a measure of how concentrated the occupation is here relative to the country as a whole. Dalton leads the state's metro areas for this occupation, at $79,040. Set against every other occupation measured in the same area, it ranks 64th of 203 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $39,090 | −50.4% |
| 25th | $45,660 | −42.0% |
| Median (50th) | $63,060 | −19.9% |
| 75th | $91,290 | +15.9% |
| 90th | $118,200 | +50.1% |
| Mean | $70,930 | −9.9% |
Other metro areas in Georgia
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Dalton | $79,040 | 260 | |
| 2 | Atlanta | $79,030 | 19,920 | |
| 3 | Savannah | $70,860 | 690 | |
| 4 | Columbus | $68,080 | 470 | |
| 5 | Athens | $65,810 | 420 | |
| 6 | Valdosta | $64,840 | 110 | |
| 7 | Gainesville | $64,570 | 290 | |
| 8 | Augusta | $60,920 | 680 | |
| 9 | Macon | $60,510 | 280 | |
| 10 | Albany | $58,550 | 140 |
What the pay is worth locally
Prices in Rome run 3.7% below the national average, so the median of $63,060 goes as far as $65,483 would elsewhere in the country. Measured that way it compares to the national median at 16.9% below the national median in real terms.
Published median
$63,060as reported by BLSLocal price level
96.3US average = 100 · BEA 2024Adjusted for local prices
$65,483US average = 100 · BEA 2024Key takeaways
- Median pay is $63,060 a year, 19.9% below the national median.
- Published pay spans $39,090 to $118,200 between the tenth and ninetieth percentiles.
- The area has 120 jobs in this occupation.
- The highest-paying metro area covered is Dalton, at $79,040.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Rome, GA?
The median annual wage is $63,060, or $30.32 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Rome, GA is 19.9% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Rome, GA earns more than $118,200 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $39,090 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Dalton, at $79,040 per year.
How many jobs are there in this occupation here?
The survey estimates 120 jobs in this occupation in Rome, GA. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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