SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Gainesville
Gainesville, GA · 10 metro areas compared
Median pay for this occupation in Gainesville, GA is $64,570 a year, trailing the national median of $78,760 by 18.0%.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
Median pay for this occupation in Gainesville, GA is $64,570 a year, trailing the national median of $78,760 by 18.0%. Half of workers earn between $45,580 and $83,910. Beyond that band, the tenth percentile sits at $37,350 and the ninetieth at $118,820.
The area has 290 jobs in this occupation, which works out to 2.8 of every thousand jobs. Dalton leads the state's metro areas for this occupation, at $79,040. Set against every other occupation measured in the same area, it ranks 87th of 298 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $37,350 | −52.6% |
| 25th | $45,580 | −42.1% |
| Median (50th) | $64,570 | −18.0% |
| 75th | $83,910 | +6.5% |
| 90th | $118,820 | +50.9% |
| Mean | $70,860 | −10.0% |
Other metro areas in Georgia
What the pay is worth locally
Prices in Gainesville run 3.7% below the national average, so the median of $64,570 goes as far as $67,051 would elsewhere in the country. Measured that way it compares to the national median at 14.9% below the national median in real terms.
Published median
$64,570as reported by BLSLocal price level
96.3US average = 100 · BEA 2024Adjusted for local prices
$67,051US average = 100 · BEA 2024Key takeaways
- Median pay is $64,570 a year, 18.0% below the national median.
- Published pay spans $37,350 to $118,820 between the tenth and ninetieth percentiles.
- The area has 290 jobs in this occupation.
- The highest-paying metro area covered is Dalton, at $79,040.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Gainesville, GA?
The median annual wage is $64,570, or $31.04 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Gainesville, GA is 18.0% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Gainesville, GA earns more than $118,820 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $37,350 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Dalton, at $79,040 per year.
How many jobs are there in this occupation here?
The survey estimates 290 jobs in this occupation in Gainesville, GA. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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