SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Athens
Athens-Clarke County, GA · 10 metro areas compared
The median wage for Market Research Analysts and Marketing Specialists in Athens, GA is $65,810 per year, 16.4% below the national median of $78,760.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
The median wage for Market Research Analysts and Marketing Specialists in Athens, GA is $65,810 per year, 16.4% below the national median of $78,760. Half of workers earn between $47,050 and $83,880. Beyond that band, the tenth percentile sits at $37,540 and the ninetieth at $136,070.
The area has 420 jobs in this occupation, which works out to 4.4 of every thousand jobs. Within the state, Dalton records the highest median at $79,040. Of the 303 occupations with published wages in this area, it sits 81st.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $37,540 | −52.3% |
| 25th | $47,050 | −40.3% |
| Median (50th) | $65,810 | −16.4% |
| 75th | $83,880 | +6.5% |
| 90th | $136,070 | +72.8% |
| Mean | $71,000 | −9.9% |
Other metro areas in Georgia
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Dalton | $79,040 | 260 | |
| 2 | Atlanta | $79,030 | 19,920 | |
| 3 | Savannah | $70,860 | 690 | |
| 4 | Columbus | $68,080 | 470 | |
| 5 | Valdosta | $64,840 | 110 | |
| 6 | Gainesville | $64,570 | 290 | |
| 7 | Rome | $63,060 | 120 | |
| 8 | Augusta | $60,920 | 680 | |
| 9 | Macon | $60,510 | 280 | |
| 10 | Albany | $58,550 | 140 |
What the pay is worth locally
Prices in Athens run 3.7% below the national average, so the median of $65,810 goes as far as $68,339 would elsewhere in the country. Measured that way it compares to the national median at 13.2% below the national median in real terms.
Published median
$65,810as reported by BLSLocal price level
96.3US average = 100 · BEA 2024Adjusted for local prices
$68,339US average = 100 · BEA 2024Key takeaways
- Median pay is $65,810 a year, 16.4% below the national median.
- Published pay spans $37,540 to $136,070 between the tenth and ninetieth percentiles.
- The area has 420 jobs in this occupation.
- The highest-paying metro area covered is Dalton, at $79,040.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Athens, GA?
The median annual wage is $65,810, or $31.64 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Athens, GA is 16.4% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Athens, GA earns more than $136,070 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $37,540 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Dalton, at $79,040 per year.
How many jobs are there in this occupation here?
The survey estimates 420 jobs in this occupation in Athens, GA. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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