SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Mobile
Mobile, AL · 10 metro areas compared
Median pay for this occupation in Mobile, AL is $60,340 a year, trailing the national median of $78,760 by 23.4%.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
Median pay for this occupation in Mobile, AL is $60,340 a year, trailing the national median of $78,760 by 23.4%. Half of workers earn between $46,270 and $78,070. Beyond that band, the tenth percentile sits at $33,400 and the ninetieth at $106,900.
The area has 610 jobs in this occupation, which works out to 3.5 of every thousand jobs. Birmingham leads the state's metro areas for this occupation, at $62,190. Set against every other occupation measured in the same area, it ranks 161st of 373 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $33,400 | −57.6% |
| 25th | $46,270 | −41.3% |
| Median (50th) | $60,340 | −23.4% |
| 75th | $78,070 | −0.9% |
| 90th | $106,900 | +35.7% |
| Mean | $65,760 | −16.5% |
Other metro areas in Alabama
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Birmingham | $62,190 | 2,660 | |
| 2 | Montgomery | $61,240 | 620 | |
| 3 | Auburn | $59,650 | 280 | |
| 4 | Huntsville | $59,230 | 960 | |
| 5 | Daphne | $57,000 | 370 | |
| 6 | Decatur | $56,450 | 180 | |
| 7 | Anniston | $54,570 | 140 | |
| 8 | Tuscaloosa | $53,090 | 310 | |
| 9 | Florence | $51,940 | 160 | |
| 10 | Gadsden | $48,670 | 90 |
What the pay is worth locally
Prices in Mobile run 11.2% below the national average, so the median of $60,340 goes as far as $67,950 would elsewhere in the country. Measured that way it compares to the national median at 13.7% below the national median in real terms.
Published median
$60,340as reported by BLSLocal price level
88.8US average = 100 · BEA 2024Adjusted for local prices
$67,950US average = 100 · BEA 2024Key takeaways
- Median pay is $60,340 a year, 23.4% below the national median.
- Published pay spans $33,400 to $106,900 between the tenth and ninetieth percentiles.
- The area has 610 jobs in this occupation.
- The highest-paying metro area covered is Birmingham, at $62,190.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Mobile, AL?
The median annual wage is $60,340, or $29.01 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Mobile, AL is 23.4% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Mobile, AL earns more than $106,900 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $33,400 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Birmingham, at $62,190 per year.
How many jobs are there in this occupation here?
The survey estimates 610 jobs in this occupation in Mobile, AL. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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