SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Gadsden
Gadsden, AL · 10 metro areas compared
Median pay in Gadsden, AL is $48,670 a year, 38.2% under the national median of $78,760 for this occupation.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
Median pay in Gadsden, AL is $48,670 a year, 38.2% under the national median of $78,760 for this occupation. The middle half of workers in this occupation earn between $38,640 and $64,670. The lowest tenth earn under $28,260, while the highest tenth earn more than $80,170.
The area has 90 jobs in this occupation, giving a location quotient of 0.46 — a measure of how concentrated the occupation is here relative to the country as a whole. Within the state, Birmingham records the highest median at $62,190. Of the 152 occupations with published wages in this area, it sits 56th.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $28,260 | −64.1% |
| 25th | $38,640 | −50.9% |
| Median (50th) | $48,670 | −38.2% |
| 75th | $64,670 | −17.9% |
| 90th | $80,170 | +1.8% |
| Mean | $53,720 | −31.8% |
Other metro areas in Alabama
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Birmingham | $62,190 | 2,660 | |
| 2 | Montgomery | $61,240 | 620 | |
| 3 | Mobile | $60,340 | 610 | |
| 4 | Auburn | $59,650 | 280 | |
| 5 | Huntsville | $59,230 | 960 | |
| 6 | Daphne | $57,000 | 370 | |
| 7 | Decatur | $56,450 | 180 | |
| 8 | Anniston | $54,570 | 140 | |
| 9 | Tuscaloosa | $53,090 | 310 | |
| 10 | Florence | $51,940 | 160 |
What the pay is worth locally
Prices in Gadsden run 11.2% below the national average, so the median of $48,670 goes as far as $54,809 would elsewhere in the country. Measured that way it compares to the national median at 30.4% below the national median in real terms.
Published median
$48,670as reported by BLSLocal price level
88.8US average = 100 · BEA 2024Adjusted for local prices
$54,809US average = 100 · BEA 2024Key takeaways
- Median pay is $48,670 a year, 38.2% below the national median.
- Published pay spans $28,260 to $80,170 between the tenth and ninetieth percentiles.
- The area has 90 jobs in this occupation.
- The highest-paying metro area covered is Birmingham, at $62,190.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Gadsden, AL?
The median annual wage is $48,670, or $23.40 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Gadsden, AL is 38.2% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Gadsden, AL earns more than $80,170 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $28,260 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Birmingham, at $62,190 per year.
How many jobs are there in this occupation here?
The survey estimates 90 jobs in this occupation in Gadsden, AL. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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