SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Florence
Florence-Muscle Shoals, AL · 10 metro areas compared
Median pay in Florence, AL is $51,940 a year, 34.1% under the national median of $78,760 for this occupation.
Wage distribution · annual
Shaded band holds the middle 50% of earners
How pay has moved
The next ten years
Projected to grow faster than average
- Change in jobs, 2024 to 2034
- +6.7%
- Openings per year
- 87,200
- Typical entry-level education
- Bachelor's degree
Includes jobs opened by workers leaving the occupation, not only new positions.
5.9% of people in this occupation work for themselves.
Projections are published nationally only. This is the outlook for the occupation across the United States, not a measurement for Florence-Muscle Shoals, AL.
Projections are based on 2024 employment and run to 2034. The wages above are from the May 2025 survey, a separate BLS programme on a different release cycle, so the two are not two views of one dataset.
Salary overview
Median pay in Florence, AL is $51,940 a year, 34.1% under the national median of $78,760 for this occupation. The middle half of workers in this occupation earn between $40,900 and $74,610. The lowest tenth earn under $30,190, while the highest tenth earn more than $104,580.
The area has 160 jobs in this occupation, which works out to 2.8 of every thousand jobs. Within the state, Birmingham records the highest median at $62,190. Of the 219 occupations with published wages in this area, it sits 94th.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $30,190 | −61.7% |
| 25th | $40,900 | −48.1% |
| Median (50th) | $51,940 | −34.1% |
| 75th | $74,610 | −5.3% |
| 90th | $104,580 | +32.8% |
| Mean | $61,290 | −22.2% |
Other metro areas in Alabama
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Birmingham | $62,190 | 2,660 | |
| 2 | Montgomery | $61,240 | 620 | |
| 3 | Mobile | $60,340 | 610 | |
| 4 | Auburn | $59,650 | 280 | |
| 5 | Huntsville | $59,230 | 960 | |
| 6 | Daphne | $57,000 | 370 | |
| 7 | Decatur | $56,450 | 180 | |
| 8 | Anniston | $54,570 | 140 | |
| 9 | Tuscaloosa | $53,090 | 310 | |
| 10 | Gadsden | $48,670 | 90 |
What the pay is worth locally
Prices in Florence run 15.2% below the national average, so the median of $51,940 goes as far as $61,250 would elsewhere in the country. Measured that way it compares to the national median at 22.2% below the national median in real terms.
Published median
$51,940as reported by BLSLocal price level
84.8US average = 100 · BEA 2024Adjusted for local prices
$61,250US average = 100 · BEA 2024Why the state that pays most is usually not where pay goes furthest
Key takeaways
- Median pay is $51,940 a year, 34.1% below the national median.
- Published pay spans $30,190 to $104,580 between the tenth and ninetieth percentiles.
- The area has 160 jobs in this occupation.
- The highest-paying metro area covered is Birmingham, at $62,190.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Florence, AL?
The median annual wage is $51,940, or $24.97 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Florence, AL is 34.1% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Florence, AL earns more than $104,580 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $30,190 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Birmingham, at $62,190 per year.
How many jobs are there in this occupation here?
The survey estimates 160 jobs in this occupation in Florence, AL. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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