SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Florence
Florence, SC · 7 metro areas compared
In Florence, SC the median wage is $59,280.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
In Florence, SC the median wage is $59,280. That is 24.7% lower than the national median of $78,760. Pay ranges from under $31,110 at the tenth percentile to more than $136,660 at the ninetieth, with the interquartile range running from $44,970 to $81,890.
Employment stands at 250, or 2.8 jobs per thousand held locally. Within the state, Spartanburg records the highest median at $74,510. Of the 285 occupations with published wages in this area, it sits 112th.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $31,110 | −60.5% |
| 25th | $44,970 | −42.9% |
| Median (50th) | $59,280 | −24.7% |
| 75th | $81,890 | +4.0% |
| 90th | $136,660 | +73.5% |
| Mean | $71,720 | −8.9% |
Other metro areas in South Carolina
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Spartanburg | $74,510 | 570 | |
| 2 | Greenville | $71,910 | 2,430 | |
| 3 | Hilton Head Island | $71,330 | 450 | |
| 4 | Columbia | $68,600 | 1,800 | |
| 5 | Charleston | $65,650 | 2,160 | |
| 6 | Myrtle Beach | $57,840 | 590 | |
| 7 | Sumter | $54,980 | 100 |
What the pay is worth locally
Prices in Florence run 6.3% below the national average, so the median of $59,280 goes as far as $63,266 would elsewhere in the country. Measured that way it compares to the national median at 19.7% below the national median in real terms.
Published median
$59,280as reported by BLSLocal price level
93.7US average = 100 · BEA 2024Adjusted for local prices
$63,266US average = 100 · BEA 2024Key takeaways
- Median pay is $59,280 a year, 24.7% below the national median.
- Published pay spans $31,110 to $136,660 between the tenth and ninetieth percentiles.
- The area has 250 jobs in this occupation.
- The highest-paying metro area covered is Spartanburg, at $74,510.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Florence, SC?
The median annual wage is $59,280, or $28.50 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Florence, SC is 24.7% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Florence, SC earns more than $136,660 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $31,110 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Spartanburg, at $74,510 per year.
How many jobs are there in this occupation here?
The survey estimates 250 jobs in this occupation in Florence, SC. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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