SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Charleston
Charleston-North Charleston, SC · 7 metro areas compared
The median wage for Market Research Analysts and Marketing Specialists in Charleston, SC is $65,650 per year, 16.6% below the national median of $78,760.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
The median wage for Market Research Analysts and Marketing Specialists in Charleston, SC is $65,650 per year, 16.6% below the national median of $78,760. Pay ranges from under $36,590 at the tenth percentile to more than $141,600 at the ninetieth, with the interquartile range running from $50,820 to $92,890.
The area has 2,160 jobs in this occupation, which works out to 5.5 of every thousand jobs. Spartanburg leads the state's metro areas for this occupation, at $74,510. Set against every other occupation measured in the same area, it ranks 192nd of 513 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $36,590 | −53.5% |
| 25th | $50,820 | −35.5% |
| Median (50th) | $65,650 | −16.6% |
| 75th | $92,890 | +17.9% |
| 90th | $141,600 | +79.8% |
| Mean | $78,940 | +0.2% |
Other metro areas in South Carolina
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Spartanburg | $74,510 | 570 | |
| 2 | Greenville | $71,910 | 2,430 | |
| 3 | Hilton Head Island | $71,330 | 450 | |
| 4 | Columbia | $68,600 | 1,800 | |
| 5 | Florence | $59,280 | 250 | |
| 6 | Myrtle Beach | $57,840 | 590 | |
| 7 | Sumter | $54,980 | 100 |
What the pay is worth locally
Prices in Charleston run 6.3% below the national average, so the median of $65,650 goes as far as $70,064 would elsewhere in the country. Measured that way it compares to the national median at 11.0% below the national median in real terms.
Published median
$65,650as reported by BLSLocal price level
93.7US average = 100 · BEA 2024Adjusted for local prices
$70,064US average = 100 · BEA 2024Key takeaways
- Median pay is $65,650 a year, 16.6% below the national median.
- Published pay spans $36,590 to $141,600 between the tenth and ninetieth percentiles.
- The area has 2,160 jobs in this occupation.
- The highest-paying metro area covered is Spartanburg, at $74,510.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Charleston, SC?
The median annual wage is $65,650, or $31.56 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Charleston, SC is 16.6% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Charleston, SC earns more than $141,600 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $36,590 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Spartanburg, at $74,510 per year.
How many jobs are there in this occupation here?
The survey estimates 2,160 jobs in this occupation in Charleston, SC. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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