SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Orlando
Orlando-Kissimmee-Sanford, FL · 10 metro areas compared
The median wage for Market Research Analysts and Marketing Specialists in Orlando, FL is $72,860 per year, close to the national median of $78,760 for the same occupation.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
The median wage for Market Research Analysts and Marketing Specialists in Orlando, FL is $72,860 per year, close to the national median of $78,760 for the same occupation. Pay ranges from under $41,600 at the tenth percentile to more than $134,000 at the ninetieth, with the interquartile range running from $52,370 to $103,270.
Employment stands at 8,780, or 6.2 jobs per thousand held locally. Miami leads the state's metro areas for this occupation, at $78,990. Set against every other occupation measured in the same area, it ranks 168th of 609 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $41,600 | −47.2% |
| 25th | $52,370 | −33.5% |
| Median (50th) | $72,860 | −7.5% |
| 75th | $103,270 | +31.1% |
| 90th | $134,000 | +70.1% |
| Mean | $82,300 | +4.5% |
Other metro areas in Florida
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Miami | $78,990 | — | |
| 2 | Jacksonville | $76,740 | 4,380 | |
| 3 | Lakeland | $76,630 | 1,050 | |
| 4 | Naples | $75,280 | 800 | |
| 5 | Tampa | $75,210 | 8,420 | |
| 6 | Palm Bay | $73,350 | 1,040 | |
| 7 | North Port | $73,260 | 1,590 | |
| 8 | Wildwood | $72,890 | 110 | |
| 9 | Port St. Lucie | $71,310 | 620 | |
| 10 | Gainesville | $70,920 | 670 |
What the pay is worth locally
Prices in Orlando run 3.4% above the national average, so the median of $72,860 buys what $70,464 would elsewhere in the country. Measured that way the gap against the national median narrows to 10.5% below the national median in real terms.
Published median
$72,860as reported by BLSLocal price level
103.4US average = 100 · BEA 2024Adjusted for local prices
$70,464US average = 100 · BEA 2024Key takeaways
- Median pay is $72,860 a year, 7.5% below the national median.
- Published pay spans $41,600 to $134,000 between the tenth and ninetieth percentiles.
- The area has 8,780 jobs in this occupation.
- The highest-paying metro area covered is Miami, at $78,990.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Orlando, FL?
The median annual wage is $72,860, or $35.03 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Orlando, FL is 7.5% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Orlando, FL earns more than $134,000 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $41,600 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Miami, at $78,990 per year.
How many jobs are there in this occupation here?
The survey estimates 8,780 jobs in this occupation in Orlando, FL. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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