SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Miami
Miami-Fort Lauderdale-West Palm Beach, FL · 10 metro areas compared
The median wage for Market Research Analysts and Marketing Specialists in Miami, FL is $78,990 per year, close to the national median of $78,760 for the same occupation.
Wage distribution · annual
Shaded band holds the middle 50% of earners
How pay has moved
The next ten years
Projected to grow faster than average
- Change in jobs, 2024 to 2034
- +6.7%
- Openings per year
- 87,200
- Typical entry-level education
- Bachelor's degree
Includes jobs opened by workers leaving the occupation, not only new positions.
5.9% of people in this occupation work for themselves.
Projections are published nationally only. This is the outlook for the occupation across the United States, not a measurement for Miami-Fort Lauderdale-West Palm Beach, FL.
Projections are based on 2024 employment and run to 2034. The wages above are from the May 2025 survey, a separate BLS programme on a different release cycle, so the two are not two views of one dataset.
Salary overview
The median wage for Market Research Analysts and Marketing Specialists in Miami, FL is $78,990 per year, close to the national median of $78,760 for the same occupation. Half of workers earn between $56,830 and $99,560. Beyond that band, the tenth percentile sits at $40,250 and the ninetieth at $128,120.
Within the state, Jacksonville records the highest median at $76,740. Of the 678 occupations with published wages in this area, it sits 178th.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $40,250 | −48.9% |
| 25th | $56,830 | −27.8% |
| Median (50th) | $78,990 | +0.3% |
| 75th | $99,560 | +26.4% |
| 90th | $128,120 | +62.7% |
| Mean | $82,060 | +4.2% |
Other metro areas in Florida
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Jacksonville | $76,740 | 4,380 | |
| 2 | Lakeland | $76,630 | 1,050 | |
| 3 | Naples | $75,280 | 800 | |
| 4 | Tampa | $75,210 | 8,420 | |
| 5 | Palm Bay | $73,350 | 1,040 | |
| 6 | North Port | $73,260 | 1,590 | |
| 7 | Wildwood | $72,890 | 110 | |
| 8 | Orlando | $72,860 | 8,780 | |
| 9 | Port St. Lucie | $71,310 | 620 | |
| 10 | Gainesville | $70,920 | 670 |
What the pay is worth locally
Prices in Miami run 14.2% above the national average, so the median of $78,990 buys what $69,168 would elsewhere in the country. Measured that way the gap against the national median narrows to 12.2% below the national median in real terms.
Published median
$78,990as reported by BLSLocal price level
114.2US average = 100 · BEA 2024Adjusted for local prices
$69,168US average = 100 · BEA 2024Why the state that pays most is usually not where pay goes furthest
Key takeaways
- Median pay is $78,990 a year, 0.3% above the national median.
- Published pay spans $40,250 to $128,120 between the tenth and ninetieth percentiles.
- The highest-paying metro area covered is Jacksonville, at $76,740.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Miami, FL?
The median annual wage is $78,990, or $37.98 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Miami, FL is 0.3% higher. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Miami, FL earns more than $128,120 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $40,250 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Jacksonville, at $76,740 per year.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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