SOC 41-4011 · May 2025 · BLS OEWS
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products — Wisconsin
Wisconsin · 9 metro areas compared
Median pay in Wisconsin is $78,480 a year, 25.2% under the national median of $104,920 for this occupation.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
Median pay in Wisconsin is $78,480 a year, 25.2% under the national median of $104,920 for this occupation. Half of workers earn between $60,680 and $103,770. Beyond that band, the tenth percentile sits at $49,900 and the ninetieth at $160,430.
The area has 3,390 jobs in this occupation, giving a location quotient of 0.63 — a measure of how concentrated the occupation is here relative to the country as a whole. Among the 49 states with published data for this occupation, Wisconsin ranks 45th by median wage. Kenosha leads the state's metro areas for this occupation, at $94,520. Set against every other occupation measured in the same area, it ranks 205th of 728 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $49,900 | −52.4% |
| 25th | $60,680 | −42.2% |
| Median (50th) | $78,480 | −25.2% |
| 75th | $103,770 | −1.1% |
| 90th | $160,430 | +52.9% |
| Mean | $91,920 | −12.4% |
Highest-paying metro areas in Wisconsin
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Kenosha | $94,520 | 60 | |
| 2 | Madison | $90,680 | 720 | |
| 3 | Milwaukee | $77,500 | 820 | |
| 4 | Appleton | $76,180 | 120 | |
| 5 | Janesville | $74,730 | 40 | |
| 6 | Racine | $73,410 | 100 | |
| 7 | La Crosse | $65,470 | 30 | |
| 8 | Eau Claire | $60,640 | 90 | |
| 9 | Green Bay | $56,750 | 200 |
What the pay is worth locally
Prices in Wisconsin run 5.9% below the national average, so the median of $78,480 goes as far as $83,401 would elsewhere in the country. Measured that way it compares to the national median at 20.5% below the national median in real terms.
Published median
$78,480as reported by BLSLocal price level
94.1US average = 100 · BEA 2024Adjusted for local prices
$83,401US average = 100 · BEA 2024Key takeaways
- Median pay is $78,480 a year, 25.2% below the national median.
- Published pay spans $49,900 to $160,430 between the tenth and ninetieth percentiles.
- The area has 3,390 jobs in this occupation.
- It ranks 45th of 49 states for this occupation.
- The highest-paying metro area covered is Kenosha, at $94,520.
Frequently asked questions
What is the median wage for Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products in Wisconsin?
The median annual wage is $78,480, or $37.73 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $104,920, so pay in Wisconsin is 25.2% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Wisconsin earns more than $160,430 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $49,900 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Kenosha, at $94,520 per year.
How many jobs are there in this occupation here?
The survey estimates 3,390 jobs in this occupation in Wisconsin. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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