SOC 41-2031 · May 2025 · BLS OEWS
Retail Salespersons — North Florida
North Florida nonmetropolitan area · 10 metro areas compared
At $33,710, median pay for Retail Salespersons in North Florida, FL tracks the national median of $35,410 closely.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
At $33,710, median pay for Retail Salespersons in North Florida, FL tracks the national median of $35,410 closely. Pay ranges from under $28,600 at the tenth percentile to more than $46,140 at the ninetieth, with the interquartile range running from $29,570 to $37,380.
Employment stands at 3,410, or 30.3 jobs per thousand held locally. Within the state, Naples records the highest median at $35,380. Of the 315 occupations with published wages in this area, it sits 287th.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $28,600 | −19.2% |
| 25th | $29,570 | −16.5% |
| Median (50th) | $33,710 | −4.8% |
| 75th | $37,380 | +5.6% |
| 90th | $46,140 | +30.3% |
| Mean | $36,240 | +2.3% |
Other metro areas in Florida
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Naples | $35,380 | 6,830 | |
| 2 | North Port | $35,160 | 13,420 | |
| 3 | Cape Coral | $34,650 | 12,220 | |
| 4 | Jacksonville | $34,360 | 22,390 | |
| 5 | Miami | $34,330 | 91,370 | |
| 6 | Punta Gorda | $34,290 | 2,720 | |
| 7 | Wildwood | $34,290 | 1,400 | |
| 8 | Port St. Lucie | $34,020 | 6,210 | |
| 9 | Crestview | $33,920 | 5,760 | |
| 10 | Tampa | $33,790 | 45,130 |
What the pay is worth locally
Prices in North Florida run 3.4% above the national average, so the median of $33,710 buys what $32,602 would elsewhere in the country. Measured that way the gap against the national median narrows to 7.9% below the national median in real terms.
Published median
$33,710as reported by BLSLocal price level
103.4US average = 100 · BEA 2024Adjusted for local prices
$32,602US average = 100 · BEA 2024Key takeaways
- Median pay is $33,710 a year, 4.8% below the national median.
- Published pay spans $28,600 to $46,140 between the tenth and ninetieth percentiles.
- The area has 3,410 jobs in this occupation.
- The highest-paying metro area covered is Naples, at $35,380.
Frequently asked questions
What is the median wage for Retail Salespersons in North Florida, FL?
The median annual wage is $33,710, or $16.21 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $35,410, so pay in North Florida, FL is 4.8% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in North Florida, FL earns more than $46,140 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $28,600 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Naples, at $35,380 per year.
How many jobs are there in this occupation here?
The survey estimates 3,410 jobs in this occupation in North Florida, FL. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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