SOC 41-2031 · May 2025 · BLS OEWS
Retail Salespersons — Naples
Naples-Marco Island, FL · 10 metro areas compared
The median wage for Retail Salespersons in Naples, FL is $35,380 per year, close to the national median of $35,410 for the same occupation.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
The median wage for Retail Salespersons in Naples, FL is $35,380 per year, close to the national median of $35,410 for the same occupation. Pay ranges from under $29,230 at the tenth percentile to more than $47,510 at the ninetieth, with the interquartile range running from $30,790 to $39,310.
Employment stands at 6,830, or 39.3 jobs per thousand held locally. North Port leads the state's metro areas for this occupation, at $35,160. Set against every other occupation measured in the same area, it ranks 323rd of 344 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $29,230 | −17.5% |
| 25th | $30,790 | −13.0% |
| Median (50th) | $35,380 | −0.1% |
| 75th | $39,310 | +11.0% |
| 90th | $47,510 | +34.2% |
| Mean | $38,270 | +8.1% |
Other metro areas in Florida
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | North Port | $35,160 | 13,420 | |
| 2 | Cape Coral | $34,650 | 12,220 | |
| 3 | Jacksonville | $34,360 | 22,390 | |
| 4 | Miami | $34,330 | 91,370 | |
| 5 | Punta Gorda | $34,290 | 2,720 | |
| 6 | Wildwood | $34,290 | 1,400 | |
| 7 | Port St. Lucie | $34,020 | 6,210 | |
| 8 | Crestview | $33,920 | 5,760 | |
| 9 | Tampa | $33,790 | 45,130 | |
| 10 | Sebastian | $33,450 | 2,500 |
What the pay is worth locally
Prices in Naples run 3.4% above the national average, so the median of $35,380 buys what $34,217 would elsewhere in the country. Measured that way the gap against the national median narrows to 3.4% below the national median in real terms.
Published median
$35,380as reported by BLSLocal price level
103.4US average = 100 · BEA 2024Adjusted for local prices
$34,217US average = 100 · BEA 2024Key takeaways
- Median pay is $35,380 a year, 0.1% below the national median.
- Published pay spans $29,230 to $47,510 between the tenth and ninetieth percentiles.
- The area has 6,830 jobs in this occupation.
- The highest-paying metro area covered is North Port, at $35,160.
Frequently asked questions
What is the median wage for Retail Salespersons in Naples, FL?
The median annual wage is $35,380, or $17.01 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $35,410, so pay in Naples, FL is 0.1% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Naples, FL earns more than $47,510 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $29,230 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in North Port, at $35,160 per year.
How many jobs are there in this occupation here?
The survey estimates 6,830 jobs in this occupation in Naples, FL. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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