SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Rochester
Rochester, MN · 4 metro areas compared
At $83,030, median pay for Market Research Analysts and Marketing Specialists in Rochester, MN tracks the national median of $78,760 closely.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
At $83,030, median pay for Market Research Analysts and Marketing Specialists in Rochester, MN tracks the national median of $78,760 closely. Pay ranges from under $46,730 at the tenth percentile to more than $135,130 at the ninetieth, with the interquartile range running from $62,180 to $117,630.
The area has 320 jobs in this occupation, giving a location quotient of 0.45 — a measure of how concentrated the occupation is here relative to the country as a whole. Within the state, Minneapolis records the highest median at $97,910. Of the 312 occupations with published wages in this area, it sits 80th.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $46,730 | −40.7% |
| 25th | $62,180 | −21.1% |
| Median (50th) | $83,030 | +5.4% |
| 75th | $117,630 | +49.4% |
| 90th | $135,130 | +71.6% |
| Mean | $91,190 | +15.8% |
Other metro areas in Minnesota
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Minneapolis | $97,910 | 16,760 | |
| 2 | Mankato | $73,020 | 230 | |
| 3 | St. Cloud | $73,000 | 350 | |
| 4 | Duluth | $63,380 | 330 |
What the pay is worth locally
Prices in Rochester sit close to the national average, so $83,030 is worth roughly its face value against pay elsewhere.
Published median
$83,030as reported by BLSLocal price level
98.6US average = 100 · BEA 2024Adjusted for local prices
$84,209US average = 100 · BEA 2024Key takeaways
- Median pay is $83,030 a year, 5.4% above the national median.
- Published pay spans $46,730 to $135,130 between the tenth and ninetieth percentiles.
- The area has 320 jobs in this occupation.
- The highest-paying metro area covered is Minneapolis, at $97,910.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Rochester, MN?
The median annual wage is $83,030, or $39.92 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Rochester, MN is 5.4% higher. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Rochester, MN earns more than $135,130 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $46,730 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Minneapolis, at $97,910 per year.
How many jobs are there in this occupation here?
The survey estimates 320 jobs in this occupation in Rochester, MN. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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