SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Parkersburg
Parkersburg-Vienna, WV · 6 metro areas compared
The median wage for Market Research Analysts and Marketing Specialists in Parkersburg, WV is $46,020 per year, substantially below the national median of $78,760 — a gap of 41.6%.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
The median wage for Market Research Analysts and Marketing Specialists in Parkersburg, WV is $46,020 per year, substantially below the national median of $78,760 — a gap of 41.6%. Pay ranges from under $32,340 at the tenth percentile to more than $85,510 at the ninetieth, with the interquartile range running from $36,490 to $68,440.
Employment stands at 60, or 1.7 jobs per thousand held locally. Huntington leads the state's metro areas for this occupation, at $55,700. Set against every other occupation measured in the same area, it ranks 86th of 164 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $32,340 | −58.9% |
| 25th | $36,490 | −53.7% |
| Median (50th) | $46,020 | −41.6% |
| 75th | $68,440 | −13.1% |
| 90th | $85,510 | +8.6% |
| Mean | $55,130 | −30.0% |
Other metro areas in West Virginia
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Huntington | $55,700 | 290 | |
| 2 | Wheeling | $55,510 | 140 | |
| 3 | Morgantown | $54,660 | 180 | |
| 4 | Charleston | $50,490 | 260 | |
| 5 | Weirton | $50,040 | 70 | |
| 6 | Beckley | $48,060 | 90 |
What the pay is worth locally
Prices in Parkersburg run 10.5% below the national average, so the median of $46,020 goes as far as $51,419 would elsewhere in the country. Measured that way it compares to the national median at 34.7% below the national median in real terms.
Published median
$46,020as reported by BLSLocal price level
89.5US average = 100 · BEA 2024Adjusted for local prices
$51,419US average = 100 · BEA 2024Key takeaways
- Median pay is $46,020 a year, 41.6% below the national median.
- Published pay spans $32,340 to $85,510 between the tenth and ninetieth percentiles.
- The area has 60 jobs in this occupation.
- The highest-paying metro area covered is Huntington, at $55,700.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Parkersburg, WV?
The median annual wage is $46,020, or $22.12 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Parkersburg, WV is 41.6% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Parkersburg, WV earns more than $85,510 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $32,340 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Huntington, at $55,700 per year.
How many jobs are there in this occupation here?
The survey estimates 60 jobs in this occupation in Parkersburg, WV. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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