SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Omaha
Omaha, NE-IA · 2 metro areas compared
In Omaha, NE the median wage is $62,280.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
In Omaha, NE the median wage is $62,280. That is 20.9% lower than the national median of $78,760. The middle half of workers in this occupation earn between $49,230 and $79,620. The lowest tenth earn under $40,970, while the highest tenth earn more than $99,490.
Employment stands at 2,160, or 4.3 jobs per thousand held locally. Lincoln leads the state's metro areas for this occupation, at $58,750. Set against every other occupation measured in the same area, it ranks 257th of 565 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $40,970 | −48.0% |
| 25th | $49,230 | −37.5% |
| Median (50th) | $62,280 | −20.9% |
| 75th | $79,620 | +1.1% |
| 90th | $99,490 | +26.3% |
| Mean | $66,710 | −15.3% |
Other metro areas in Nebraska
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Lincoln | $58,750 | 750 | |
| 2 | Grand Island | $51,980 | 80 |
What the pay is worth locally
Prices in Omaha run 9.9% below the national average, so the median of $62,280 goes as far as $69,123 would elsewhere in the country. Measured that way it compares to the national median at 12.2% below the national median in real terms.
Published median
$62,280as reported by BLSLocal price level
90.1US average = 100 · BEA 2024Adjusted for local prices
$69,123US average = 100 · BEA 2024Key takeaways
- Median pay is $62,280 a year, 20.9% below the national median.
- Published pay spans $40,970 to $99,490 between the tenth and ninetieth percentiles.
- The area has 2,160 jobs in this occupation.
- The highest-paying metro area covered is Lincoln, at $58,750.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Omaha, NE?
The median annual wage is $62,280, or $29.94 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Omaha, NE is 20.9% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Omaha, NE earns more than $99,490 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $40,970 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Lincoln, at $58,750 per year.
How many jobs are there in this occupation here?
The survey estimates 2,160 jobs in this occupation in Omaha, NE. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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