SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Oklahoma
Oklahoma · 4 metro areas compared
The median wage for Market Research Analysts and Marketing Specialists in Oklahoma is $61,940 per year, 21.4% below the national median of $78,760.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
The median wage for Market Research Analysts and Marketing Specialists in Oklahoma is $61,940 per year, 21.4% below the national median of $78,760. Pay ranges from under $33,890 at the tenth percentile to more than $114,010 at the ninetieth, with the interquartile range running from $45,370 to $82,750.
Employment stands at 6,620, or 3.9 jobs per thousand held locally. Among the 51 states with published data for this occupation, Oklahoma ranks 41st by median wage. Oklahoma City leads the state's metro areas for this occupation, at $63,160. Set against every other occupation measured in the same area, it ranks 252nd of 710 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $33,890 | −57.0% |
| 25th | $45,370 | −42.4% |
| Median (50th) | $61,940 | −21.4% |
| 75th | $82,750 | +5.1% |
| 90th | $114,010 | +44.8% |
| Mean | $69,590 | −11.6% |
Highest-paying metro areas in Oklahoma
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Oklahoma City | $63,160 | 3,130 | |
| 2 | Tulsa | $63,130 | 1,860 | |
| 3 | Lawton | $62,590 | 120 | |
| 4 | Enid | $59,510 | 70 |
What the pay is worth locally
Prices in Oklahoma run 12.2% below the national average, so the median of $61,940 goes as far as $70,547 would elsewhere in the country. Measured that way it compares to the national median at 10.4% below the national median in real terms.
Published median
$61,940as reported by BLSLocal price level
87.8US average = 100 · BEA 2024Adjusted for local prices
$70,547US average = 100 · BEA 2024Key takeaways
- Median pay is $61,940 a year, 21.4% below the national median.
- Published pay spans $33,890 to $114,010 between the tenth and ninetieth percentiles.
- The area has 6,620 jobs in this occupation.
- It ranks 41st of 51 states for this occupation.
- The highest-paying metro area covered is Oklahoma City, at $63,160.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Oklahoma?
The median annual wage is $61,940, or $29.78 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Oklahoma is 21.4% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Oklahoma earns more than $114,010 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $33,890 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Oklahoma City, at $63,160 per year.
How many jobs are there in this occupation here?
The survey estimates 6,620 jobs in this occupation in Oklahoma. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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