SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Michigan
Michigan · 10 metro areas compared
The median wage for Market Research Analysts and Marketing Specialists in Michigan is $66,780 per year, 15.2% below the national median of $78,760.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
The median wage for Market Research Analysts and Marketing Specialists in Michigan is $66,780 per year, 15.2% below the national median of $78,760. Pay ranges from under $40,930 at the tenth percentile to more than $127,190 at the ninetieth, with the interquartile range running from $49,990 to $97,820.
Employment stands at 24,220, or 5.5 jobs per thousand held locally. Among the 51 states with published data for this occupation, Michigan ranks 31st by median wage. Detroit leads the state's metro areas for this occupation, at $77,100. Set against every other occupation measured in the same area, it ranks 281st of 774 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $40,930 | −48.0% |
| 25th | $49,990 | −36.5% |
| Median (50th) | $66,780 | −15.2% |
| 75th | $97,820 | +24.2% |
| 90th | $127,190 | +61.5% |
| Mean | $77,240 | −1.9% |
Highest-paying metro areas in Michigan
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Detroit | $77,100 | 11,710 | |
| 2 | Niles | $75,470 | 320 | |
| 3 | Midland | $71,490 | 200 | |
| 4 | Battle Creek | $70,380 | 250 | |
| 5 | Ann Arbor | $66,210 | 1,160 | |
| 6 | Jackson | $65,510 | 220 | |
| 7 | Grand Rapids | $64,880 | 2,980 | |
| 8 | Lansing | $64,690 | 1,050 | |
| 9 | Monroe | $64,500 | 140 | |
| 10 | Kalamazoo | $61,820 | 610 |
What the pay is worth locally
Prices in Michigan run 3.8% below the national average, so the median of $66,780 goes as far as $69,418 would elsewhere in the country. Measured that way it compares to the national median at 11.9% below the national median in real terms.
Published median
$66,780as reported by BLSLocal price level
96.2US average = 100 · BEA 2024Adjusted for local prices
$69,418US average = 100 · BEA 2024Key takeaways
- Median pay is $66,780 a year, 15.2% below the national median.
- Published pay spans $40,930 to $127,190 between the tenth and ninetieth percentiles.
- The area has 24,220 jobs in this occupation.
- It ranks 31st of 51 states for this occupation.
- The highest-paying metro area covered is Detroit, at $77,100.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Michigan?
The median annual wage is $66,780, or $32.11 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Michigan is 15.2% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Michigan earns more than $127,190 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $40,930 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Detroit, at $77,100 per year.
How many jobs are there in this occupation here?
The survey estimates 24,220 jobs in this occupation in Michigan. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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