SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Knoxville
Knoxville, TN · 9 metro areas compared
Median pay for this occupation in Knoxville, TN is $62,890 a year, trailing the national median of $78,760 by 20.1%.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
Median pay for this occupation in Knoxville, TN is $62,890 a year, trailing the national median of $78,760 by 20.1%. The middle half of workers in this occupation earn between $47,070 and $82,170. The lowest tenth earn under $36,600, while the highest tenth earn more than $104,200.
The area has 1,730 jobs in this occupation, which works out to 4.1 of every thousand jobs. Within the state, Nashville records the highest median at $77,240. Of the 536 occupations with published wages in this area, it sits 187th.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $36,600 | −53.5% |
| 25th | $47,070 | −40.2% |
| Median (50th) | $62,890 | −20.1% |
| 75th | $82,170 | +4.3% |
| 90th | $104,200 | +32.3% |
| Mean | $68,150 | −13.5% |
Other metro areas in Tennessee
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Nashville | $77,240 | 5,510 | |
| 2 | Memphis | $71,600 | 1,880 | |
| 3 | Chattanooga | $66,460 | 990 | |
| 4 | Kingsport | $65,420 | 440 | |
| 5 | Morristown | $62,410 | 100 | |
| 6 | Cleveland | $61,580 | 130 | |
| 7 | Johnson City | $58,760 | 220 | |
| 8 | Clarksville | $58,020 | 250 | |
| 9 | Jackson | $57,790 | 140 |
What the pay is worth locally
Prices in Knoxville run 8.1% below the national average, so the median of $62,890 goes as far as $68,433 would elsewhere in the country. Measured that way it compares to the national median at 13.1% below the national median in real terms.
Published median
$62,890as reported by BLSLocal price level
91.9US average = 100 · BEA 2024Adjusted for local prices
$68,433US average = 100 · BEA 2024Key takeaways
- Median pay is $62,890 a year, 20.1% below the national median.
- Published pay spans $36,600 to $104,200 between the tenth and ninetieth percentiles.
- The area has 1,730 jobs in this occupation.
- The highest-paying metro area covered is Nashville, at $77,240.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Knoxville, TN?
The median annual wage is $62,890, or $30.24 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Knoxville, TN is 20.1% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Knoxville, TN earns more than $104,200 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $36,600 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Nashville, at $77,240 per year.
How many jobs are there in this occupation here?
The survey estimates 1,730 jobs in this occupation in Knoxville, TN. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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