SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Ithaca
Ithaca, NY · 10 metro areas compared
The median wage for Market Research Analysts and Marketing Specialists in Ithaca, NY is $78,810 per year, close to the national median of $78,760 for the same occupation.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
The median wage for Market Research Analysts and Marketing Specialists in Ithaca, NY is $78,810 per year, close to the national median of $78,760 for the same occupation. Half of workers earn between $57,710 and $108,830. Beyond that band, the tenth percentile sits at $44,660 and the ninetieth at $137,100.
The area has 240 jobs in this occupation, which works out to 5.0 of every thousand jobs. Within the state, New York records the highest median at $100,520. Of the 239 occupations with published wages in this area, it sits 82nd.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $44,660 | −43.3% |
| 25th | $57,710 | −26.7% |
| Median (50th) | $78,810 | +0.1% |
| 75th | $108,830 | +38.2% |
| 90th | $137,100 | +74.1% |
| Mean | $86,800 | +10.2% |
Other metro areas in New York
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | New York | $100,520 | 79,290 | |
| 2 | Rochester | $77,170 | 2,550 | |
| 3 | Syracuse | $77,110 | 1,180 | |
| 4 | Kiryas Joel | $76,300 | 970 | |
| 5 | Albany | $76,140 | 2,160 | |
| 6 | Buffalo | $75,990 | 2,520 | |
| 7 | Glens Falls | $72,580 | 170 | |
| 8 | Utica | $70,170 | 460 | |
| 9 | Binghamton | $66,330 | 340 | |
| 10 | Kingston | $62,710 | 260 |
What the pay is worth locally
Prices in Ithaca run 7.9% above the national average, so the median of $78,810 buys what $73,040 would elsewhere in the country. Measured that way the gap against the national median narrows to 7.3% below the national median in real terms.
Published median
$78,810as reported by BLSLocal price level
107.9US average = 100 · BEA 2024Adjusted for local prices
$73,040US average = 100 · BEA 2024Key takeaways
- Median pay is $78,810 a year, 0.1% above the national median.
- Published pay spans $44,660 to $137,100 between the tenth and ninetieth percentiles.
- The area has 240 jobs in this occupation.
- The highest-paying metro area covered is New York, at $100,520.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Ithaca, NY?
The median annual wage is $78,810, or $37.89 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Ithaca, NY is 0.1% higher. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Ithaca, NY earns more than $137,100 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $44,660 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in New York, at $100,520 per year.
How many jobs are there in this occupation here?
The survey estimates 240 jobs in this occupation in Ithaca, NY. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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