SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Idaho Falls
Idaho Falls, ID · 5 metro areas compared
The median wage for Market Research Analysts and Marketing Specialists in Idaho Falls, ID is $55,550 per year, substantially below the national median of $78,760 — a gap of 29.5%.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
The median wage for Market Research Analysts and Marketing Specialists in Idaho Falls, ID is $55,550 per year, substantially below the national median of $78,760 — a gap of 29.5%. Pay ranges from under $34,980 at the tenth percentile to more than $96,650 at the ninetieth, with the interquartile range running from $42,480 to $73,780.
Employment stands at 250, or 3.1 jobs per thousand held locally. Pocatello leads the state's metro areas for this occupation, at $62,440. Set against every other occupation measured in the same area, it ranks 142nd of 281 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $34,980 | −55.6% |
| 25th | $42,480 | −46.1% |
| Median (50th) | $55,550 | −29.5% |
| 75th | $73,780 | −6.3% |
| 90th | $96,650 | +22.7% |
| Mean | $62,700 | −20.4% |
Other metro areas in Idaho
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Pocatello | $62,440 | 110 | |
| 2 | Boise City | $62,380 | 2,020 | |
| 3 | Lewiston | $60,270 | 90 | |
| 4 | Coeur d'Alene | $59,520 | 290 | |
| 5 | Twin Falls | $55,090 | 120 |
What the pay is worth locally
Prices in Idaho Falls run 4.5% below the national average, so the median of $55,550 goes as far as $58,168 would elsewhere in the country. Measured that way it compares to the national median at 26.1% below the national median in real terms.
Published median
$55,550as reported by BLSLocal price level
95.5US average = 100 · BEA 2024Adjusted for local prices
$58,168US average = 100 · BEA 2024Key takeaways
- Median pay is $55,550 a year, 29.5% below the national median.
- Published pay spans $34,980 to $96,650 between the tenth and ninetieth percentiles.
- The area has 250 jobs in this occupation.
- The highest-paying metro area covered is Pocatello, at $62,440.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Idaho Falls, ID?
The median annual wage is $55,550, or $26.71 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Idaho Falls, ID is 29.5% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Idaho Falls, ID earns more than $96,650 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $34,980 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Pocatello, at $62,440 per year.
How many jobs are there in this occupation here?
The survey estimates 250 jobs in this occupation in Idaho Falls, ID. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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