SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Columbus
Columbus, IN · 10 metro areas compared
Median pay for this occupation in Columbus, IN is $66,390 a year, trailing the national median of $78,760 by 15.7%.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
Median pay for this occupation in Columbus, IN is $66,390 a year, trailing the national median of $78,760 by 15.7%. The middle half of workers in this occupation earn between $48,410 and $101,200. The lowest tenth earn under $40,830, while the highest tenth earn more than $134,360.
The area has 180 jobs in this occupation, which works out to 3.7 of every thousand jobs. Within the state, Elkhart records the highest median at $65,240. Of the 187 occupations with published wages in this area, it sits 61st.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $40,830 | −48.2% |
| 25th | $48,410 | −38.5% |
| Median (50th) | $66,390 | −15.7% |
| 75th | $101,200 | +28.5% |
| 90th | $134,360 | +70.6% |
| Mean | $76,930 | −2.3% |
Other metro areas in Indiana
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Elkhart | $65,240 | 560 | |
| 2 | Indianapolis | $65,200 | 6,330 | |
| 3 | Lafayette | $64,120 | 280 | |
| 4 | South Bend | $64,000 | 620 | |
| 5 | Terre Haute | $63,710 | 170 | |
| 6 | Kokomo | $62,450 | 70 | |
| 7 | Bloomington | $62,130 | 280 | |
| 8 | Fort Wayne | $61,730 | 1,040 | |
| 9 | Evansville | $59,770 | 580 | |
| 10 | Michigan City | $59,500 | 120 |
What the pay is worth locally
Prices in Columbus run 6.7% below the national average, so the median of $66,390 goes as far as $71,158 would elsewhere in the country. Measured that way it compares to the national median at 9.7% below the national median in real terms.
Published median
$66,390as reported by BLSLocal price level
93.3US average = 100 · BEA 2024Adjusted for local prices
$71,158US average = 100 · BEA 2024Key takeaways
- Median pay is $66,390 a year, 15.7% below the national median.
- Published pay spans $40,830 to $134,360 between the tenth and ninetieth percentiles.
- The area has 180 jobs in this occupation.
- The highest-paying metro area covered is Elkhart, at $65,240.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Columbus, IN?
The median annual wage is $66,390, or $31.92 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Columbus, IN is 15.7% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Columbus, IN earns more than $134,360 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $40,830 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Elkhart, at $65,240 per year.
How many jobs are there in this occupation here?
The survey estimates 180 jobs in this occupation in Columbus, IN. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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