SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Austin
Austin-Round Rock-San Marcos, TX · 10 metro areas compared
At $80,460, median pay for Market Research Analysts and Marketing Specialists in Austin, TX tracks the national median of $78,760 closely.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
At $80,460, median pay for Market Research Analysts and Marketing Specialists in Austin, TX tracks the national median of $78,760 closely. Pay ranges from under $44,990 at the tenth percentile to more than $152,160 at the ninetieth, with the interquartile range running from $60,560 to $104,280.
Employment stands at 8,270, or 6.4 jobs per thousand held locally. Within the state, Dallas records the highest median at $75,240. Of the 598 occupations with published wages in this area, it sits 161st.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $44,990 | −42.9% |
| 25th | $60,560 | −23.1% |
| Median (50th) | $80,460 | +2.2% |
| 75th | $104,280 | +32.4% |
| 90th | $152,160 | +93.2% |
| Mean | $89,840 | +14.1% |
Other metro areas in Texas
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Dallas | $75,240 | 20,900 | |
| 2 | Midland | $72,550 | 250 | |
| 3 | Houston | $67,370 | 14,480 | |
| 4 | San Antonio | $65,950 | 4,140 | |
| 5 | College Station | $61,620 | 380 | |
| 6 | Amarillo | $61,380 | 310 | |
| 7 | Victoria | $60,760 | 70 | |
| 8 | Sherman | $59,950 | 130 | |
| 9 | Killeen | $58,990 | 340 | |
| 10 | Abilene | $58,980 | 190 |
What the pay is worth locally
Prices in Austin run 2.9% below the national average, so the median of $80,460 goes as far as $82,863 would elsewhere in the country. Measured that way it compares to the national median at 5.2% above the national median in real terms.
Published median
$80,460as reported by BLSLocal price level
97.1US average = 100 · BEA 2024Adjusted for local prices
$82,863US average = 100 · BEA 2024Key takeaways
- Median pay is $80,460 a year, 2.2% above the national median.
- Published pay spans $44,990 to $152,160 between the tenth and ninetieth percentiles.
- The area has 8,270 jobs in this occupation.
- The highest-paying metro area covered is Dallas, at $75,240.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Austin, TX?
The median annual wage is $80,460, or $38.69 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Austin, TX is 2.2% higher. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Austin, TX earns more than $152,160 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $44,990 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Dallas, at $75,240 per year.
How many jobs are there in this occupation here?
The survey estimates 8,270 jobs in this occupation in Austin, TX. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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