SOC 13-1161 · May 2025 · BLS OEWS
Market Research Analysts and Marketing Specialists — Altoona
Altoona, PA · 10 metro areas compared
In Altoona, PA the median wage is $61,740.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
In Altoona, PA the median wage is $61,740. That is 21.6% lower than the national median of $78,760. The middle half of workers in this occupation earn between $46,460 and $77,950. The lowest tenth earn under $37,430, while the highest tenth earn more than $101,250.
Employment stands at 150, or 2.6 jobs per thousand held locally. Philadelphia leads the state's metro areas for this occupation, at $79,420. Set against every other occupation measured in the same area, it ranks 79th of 241 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $37,430 | −52.5% |
| 25th | $46,460 | −41.0% |
| Median (50th) | $61,740 | −21.6% |
| 75th | $77,950 | −1.0% |
| 90th | $101,250 | +28.6% |
| Mean | $67,790 | −13.9% |
Other metro areas in Pennsylvania
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Philadelphia | $79,420 | 17,600 | |
| 2 | Harrisburg | $71,500 | 1,560 | |
| 3 | Allentown | $67,740 | 1,400 | |
| 4 | Chambersburg | $65,900 | 180 | |
| 5 | York | $65,020 | 570 | |
| 6 | Lancaster | $64,790 | 990 | |
| 7 | Pittsburgh | $63,190 | 4,940 | |
| 8 | Reading | $63,040 | 520 | |
| 9 | Lebanon | $61,770 | 120 | |
| 10 | Williamsport | $61,260 | 150 |
What the pay is worth locally
Prices in Altoona run 2.4% below the national average, so the median of $61,740 goes as far as $63,258 would elsewhere in the country. Measured that way it compares to the national median at 19.7% below the national median in real terms.
Published median
$61,740as reported by BLSLocal price level
97.6US average = 100 · BEA 2024Adjusted for local prices
$63,258US average = 100 · BEA 2024Key takeaways
- Median pay is $61,740 a year, 21.6% below the national median.
- Published pay spans $37,430 to $101,250 between the tenth and ninetieth percentiles.
- The area has 150 jobs in this occupation.
- The highest-paying metro area covered is Philadelphia, at $79,420.
Frequently asked questions
What is the median wage for Market Research Analysts and Marketing Specialists in Altoona, PA?
The median annual wage is $61,740, or $29.68 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $78,760, so pay in Altoona, PA is 21.6% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Altoona, PA earns more than $101,250 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $37,430 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Philadelphia, at $79,420 per year.
How many jobs are there in this occupation here?
The survey estimates 150 jobs in this occupation in Altoona, PA. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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