SOC 41-9011 · May 2025 · BLS OEWS
Demonstrators and Product Promoters — Santa Fe
Santa Fe, NM · 2 metro areas compared
The median wage for Demonstrators and Product Promoters in Santa Fe, NM is $39,520 per year, close to the national median of $39,320 for the same occupation.
Wage distribution · annual
Shaded band holds the middle 50% of earners
The next ten years
Projected to decline
- Change in jobs, 2024 to 2034
- -0.1%
- Openings per year
- 14,000
- Typical entry-level education
- No formal educational credential
- On-the-job training
- Short-term on-the-job training
Includes jobs opened by workers leaving the occupation, not only new positions.
18.2% of people in this occupation work for themselves.
Projections are published nationally only. This is the outlook for the occupation across the United States, not a measurement for Santa Fe, NM.
Projections are based on 2024 employment and run to 2034. The wages above are from the May 2025 survey, a separate BLS programme on a different release cycle, so the two are not two views of one dataset.
Salary overview
The median wage for Demonstrators and Product Promoters in Santa Fe, NM is $39,520 per year, close to the national median of $39,320 for the same occupation. Pay ranges from under $38,680 at the tenth percentile to more than $48,940 at the ninetieth, with the interquartile range running from $38,680 to $48,270.
The area has 30 jobs in this occupation, which works out to 0.5 of every thousand jobs. Albuquerque leads the state's metro areas for this occupation, at $34,500. Set against every other occupation measured in the same area, it ranks 206th of 254 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $38,680 | −1.6% |
| 25th | $38,680 | −1.6% |
| Median (50th) | $39,520 | +0.5% |
| 75th | $48,270 | +22.8% |
| 90th | $48,940 | +24.5% |
| Mean | $43,060 | +9.5% |
Other metro areas in New Mexico
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Albuquerque | $34,500 | 180 | |
| 2 | Las Cruces | $27,120 | — |
What the pay is worth locally
Prices in Santa Fe sit close to the national average, so $39,520 is worth roughly its face value against pay elsewhere.
Published median
$39,520as reported by BLSLocal price level
98.8US average = 100 · BEA 2024Adjusted for local prices
$40,000US average = 100 · BEA 2024Why the state that pays most is usually not where pay goes furthest
Key takeaways
- Median pay is $39,520 a year, 0.5% above the national median.
- Published pay spans $38,680 to $48,940 between the tenth and ninetieth percentiles.
- The area has 30 jobs in this occupation.
- The highest-paying metro area covered is Albuquerque, at $34,500.
Frequently asked questions
What is the median wage for Demonstrators and Product Promoters in Santa Fe, NM?
The median annual wage is $39,520, or $19.00 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $39,320, so pay in Santa Fe, NM is 0.5% higher. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Santa Fe, NM earns more than $48,940 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $38,680 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Albuquerque, at $34,500 per year.
How many jobs are there in this occupation here?
The survey estimates 30 jobs in this occupation in Santa Fe, NM. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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