SOC 41-9011 · May 2025 · United States
Demonstrators and Product Promoters
National figures, with pay broken out by state and metro area
The median wage for Demonstrators and Product Promoters across the United States is $39,320 per year, measured over 64,520 jobs. The highest state median is in Michigan, at $50,290.
National wage distribution · annual
Shaded band holds the middle 50% of earners
The next ten years
Projected to decline
- Change in jobs, 2024 to 2034
- -0.1%
- Openings per year
- 14,000
- Typical entry-level education
- No formal educational credential
- On-the-job training
- Short-term on-the-job training
Includes jobs opened by workers leaving the occupation, not only new positions.
18.2% of people in this occupation work for themselves.
Projections are based on 2024 employment and run to 2034. The wages above are from the May 2025 survey, a separate BLS programme on a different release cycle, so the two are not two views of one dataset.
Where the pay is highest for Demonstrators and Product Promoters
Pay for this occupation varies by 76.6% between the highest and lowest paying states with published data. Michigan pays $50,290 and Mississippi pays $28,470.
| # | State | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Michigan | $50,290 | 1,360 | |
| 2 | New York | $49,150 | 4,510 | |
| 3 | Indiana | $47,630 | 530 | |
| 4 | Rhode Island | $47,600 | 50 | |
| 5 | Massachusetts | $47,590 | 1,000 | |
| 6 | California | $46,220 | 18,140 | |
| 7 | Oklahoma | $45,760 | 470 | |
| 8 | Nevada | $45,030 | 1,200 | |
| 9 | Kentucky | $42,910 | 480 | |
| 10 | Virginia | $41,600 | 1,870 |
States with the most Demonstrators and Product Promoters jobs
| # | State | Jobs | Median | Relative |
|---|---|---|---|---|
| 1 | California | 18,140 | $46,220 | |
| 2 | Texas | 4,930 | $38,780 | |
| 3 | New York | 4,510 | $49,150 | |
| 4 | Washington | 4,020 | $38,670 | |
| 5 | Florida | 3,160 | $31,300 | |
| 6 | Arizona | 3,130 | $39,780 | |
| 7 | Illinois | 2,890 | $36,550 | |
| 8 | Virginia | 1,870 | $41,600 | |
| 9 | Oregon | 1,700 | $38,430 | |
| 10 | New Jersey | 1,550 | $36,420 |
Top-paying metro areas
| # | Metro area | Median | Jobs |
|---|---|---|---|
| 1 | Los Angeles | $60,040 | 6,400 |
| 2 | Kingsport | $59,480 | — |
| 3 | Detroit | $57,830 | 430 |
| 4 | Tulsa | $52,250 | — |
| 5 | Grand Rapids | $52,060 | — |
| 6 | Kalamazoo | $51,730 | — |
| 7 | Napa | $50,030 | 1,010 |
| 8 | Indianapolis | $49,460 | — |
| 9 | Albany | $49,020 | 150 |
| 10 | Traverse City | $47,960 | 70 |
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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