SOC 41-9011 · May 2025 · BLS OEWS
Demonstrators and Product Promoters — Las Cruces
Las Cruces, NM · 2 metro areas compared
Median pay in Las Cruces, NM is $27,120 a year, 31.0% under the national median of $39,320 for this occupation.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
Median pay in Las Cruces, NM is $27,120 a year, 31.0% under the national median of $39,320 for this occupation. The middle half of workers in this occupation earn between $27,110 and $27,120. The lowest tenth earn under $27,110, while the highest tenth earn more than $32,840.
Within the state, Santa Fe records the highest median at $39,520. Of the 274 occupations with published wages in this area, it sits 273rd.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $27,110 | −31.1% |
| 25th | $27,110 | −31.1% |
| Median (50th) | $27,120 | −31.0% |
| 75th | $27,120 | −31.0% |
| 90th | $32,840 | −16.5% |
| Mean | $29,010 | −26.2% |
Other metro areas in New Mexico
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Santa Fe | $39,520 | 30 | |
| 2 | Albuquerque | $34,500 | 180 |
What the pay is worth locally
Prices in Las Cruces run 7.8% below the national average, so the median of $27,120 goes as far as $29,414 would elsewhere in the country. Measured that way it compares to the national median at 25.2% below the national median in real terms.
Published median
$27,120as reported by BLSLocal price level
92.2US average = 100 · BEA 2024Adjusted for local prices
$29,414US average = 100 · BEA 2024Key takeaways
- Median pay is $27,120 a year, 31.0% below the national median.
- Published pay spans $27,110 to $32,840 between the tenth and ninetieth percentiles.
- The highest-paying metro area covered is Santa Fe, at $39,520.
Frequently asked questions
What is the median wage for Demonstrators and Product Promoters in Las Cruces, NM?
The median annual wage is $27,120, or $13.04 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $39,320, so pay in Las Cruces, NM is 31.0% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Las Cruces, NM earns more than $32,840 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $27,110 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Santa Fe, at $39,520 per year.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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