SOC 41-9011 · May 2025 · BLS OEWS
Demonstrators and Product Promoters — Cape Coral
Cape Coral-Fort Myers, FL · 8 metro areas compared
Median pay for this occupation in Cape Coral, FL is $30,720 a year, trailing the national median of $39,320 by 21.9%.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
Median pay for this occupation in Cape Coral, FL is $30,720 a year, trailing the national median of $39,320 by 21.9%. Half of workers earn between $30,690 and $36,670. Beyond that band, the tenth percentile sits at $30,690 and the ninetieth at $56,160.
The area has 150 jobs in this occupation, giving a location quotient of 1.20 — a measure of how concentrated the occupation is here relative to the country as a whole. North Port leads the state's metro areas for this occupation, at $40,690. Set against every other occupation measured in the same area, it ranks 421st of 431 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $30,690 | −21.9% |
| 25th | $30,690 | −21.9% |
| Median (50th) | $30,720 | −21.9% |
| 75th | $36,670 | −6.7% |
| 90th | $56,160 | +42.8% |
| Mean | $37,160 | −5.5% |
Other metro areas in Florida
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | North Port | $40,690 | 40 | |
| 2 | Lakeland | $39,200 | 30 | |
| 3 | Naples | $37,060 | 50 | |
| 4 | Jacksonville | $36,550 | 250 | |
| 5 | Tampa | $35,810 | 220 | |
| 6 | Miami | $35,710 | 710 | |
| 7 | Orlando | $30,280 | 300 | |
| 8 | Tallahassee | $28,370 | 40 |
What the pay is worth locally
Prices in Cape Coral run 3.4% above the national average, so the median of $30,720 buys what $29,710 would elsewhere in the country. Measured that way the gap against the national median narrows to 24.4% below the national median in real terms.
Published median
$30,720as reported by BLSLocal price level
103.4US average = 100 · BEA 2024Adjusted for local prices
$29,710US average = 100 · BEA 2024Key takeaways
- Median pay is $30,720 a year, 21.9% below the national median.
- Published pay spans $30,690 to $56,160 between the tenth and ninetieth percentiles.
- The area has 150 jobs in this occupation.
- The highest-paying metro area covered is North Port, at $40,690.
Frequently asked questions
What is the median wage for Demonstrators and Product Promoters in Cape Coral, FL?
The median annual wage is $30,720, or $14.77 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $39,320, so pay in Cape Coral, FL is 21.9% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Cape Coral, FL earns more than $56,160 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $30,690 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in North Port, at $40,690 per year.
How many jobs are there in this occupation here?
The survey estimates 150 jobs in this occupation in Cape Coral, FL. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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