SOC 41-3091 · May 2025 · BLS OEWS
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel — Cape Coral
Cape Coral-Fort Myers, FL · 10 metro areas compared
The median wage for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in Cape Coral, FL is $57,620 per year, 17.7% below the national median of $69,990.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
The median wage for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in Cape Coral, FL is $57,620 per year, 17.7% below the national median of $69,990. Pay ranges from under $36,390 at the tenth percentile to more than $115,690 at the ninetieth, with the interquartile range running from $43,460 to $82,070.
Employment stands at 3,170, or 10.4 jobs per thousand held locally. Naples leads the state's metro areas for this occupation, at $64,410. Set against every other occupation measured in the same area, it ranks 194th of 431 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $36,390 | −48.0% |
| 25th | $43,460 | −37.9% |
| Median (50th) | $57,620 | −17.7% |
| 75th | $82,070 | +17.3% |
| 90th | $115,690 | +65.3% |
| Mean | $68,950 | −1.5% |
Other metro areas in Florida
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Naples | $64,410 | 1,500 | |
| 2 | Crestview | $62,110 | 1,050 | |
| 3 | Miami | $62,090 | 30,300 | |
| 4 | Tallahassee | $61,880 | 1,640 | |
| 5 | Jacksonville | $61,550 | 7,700 | |
| 6 | Palm Bay | $60,290 | 1,920 | |
| 7 | Gainesville | $60,020 | 910 | |
| 8 | Tampa | $59,600 | 16,050 | |
| 9 | Orlando | $58,870 | 18,340 | |
| 10 | Deltona | $58,750 | 1,920 |
What the pay is worth locally
Prices in Cape Coral run 3.4% above the national average, so the median of $57,620 buys what $55,725 would elsewhere in the country. Measured that way the gap against the national median narrows to 20.4% below the national median in real terms.
Published median
$57,620as reported by BLSLocal price level
103.4US average = 100 · BEA 2024Adjusted for local prices
$55,725US average = 100 · BEA 2024Key takeaways
- Median pay is $57,620 a year, 17.7% below the national median.
- Published pay spans $36,390 to $115,690 between the tenth and ninetieth percentiles.
- The area has 3,170 jobs in this occupation.
- The highest-paying metro area covered is Naples, at $64,410.
Frequently asked questions
What is the median wage for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in Cape Coral, FL?
The median annual wage is $57,620, or $27.70 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $69,990, so pay in Cape Coral, FL is 17.7% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Cape Coral, FL earns more than $115,690 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $36,390 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Naples, at $64,410 per year.
How many jobs are there in this occupation here?
The survey estimates 3,170 jobs in this occupation in Cape Coral, FL. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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