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SOC 11-2022 · May 2025 · BLS OEWS

Sales ManagersWisconsin

Wisconsin · 10 metro areas compared

$134,870 /year
$64.84per hour
10,480jobs in area
9.0%vs US median

In Wisconsin the median wage is $134,870.

Wage distribution · annual

Shaded band holds the middle 50% of earners

US MEDIAN $148,27010TH$76,33025TH$101,710MEDIAN$134,87075TH$178,66090TH$222,110

Salary overview

In Wisconsin the median wage is $134,870. That is 9.0% lower than the national median of $148,270. Pay ranges from under $76,330 at the tenth percentile to more than $222,110 at the ninetieth, with the interquartile range running from $101,710 to $178,660.

The area has 10,480 jobs in this occupation, giving a location quotient of 0.87 — a measure of how concentrated the occupation is here relative to the country as a whole. Wisconsin ranks number 28th out of 50 states by median pay for this occupation. Within the state, Madison records the highest median at $146,380. Of the 728 occupations with published wages in this area, it sits 31st.

Percentile breakdown

Annual wages by percentile · Wisconsin · May 2025
PercentileAnnualvs US median
10th$76,330−48.5%
25th$101,710−31.4%
Median (50th)$134,870−9.0%
75th$178,660+20.5%
90th$222,110+49.8%
Mean$149,600+0.9%

Highest-paying metro areas in Wisconsin

Median annual wage for Sales Managers, by metro area
#Metro areaMedianJobsRelative
1Madison$146,3801,660
2Kenosha$145,180200
3Milwaukee$144,5603,240
4Appleton$138,850420
5Sheboygan$133,440170
6Racine$132,230240
7Janesville$129,940200
8Green Bay$129,930600
9Oshkosh$129,640370
10La Crosse$127,740220

What the pay is worth locally

Prices in Wisconsin run 5.9% below the national average, so the median of $134,870 goes as far as $143,326 would elsewhere in the country. Measured that way it compares to the national median at 3.3% below the national median in real terms.

Published median

$134,870as reported by BLS

Local price level

94.1US average = 100 · BEA 2024

Adjusted for local prices

$143,326US average = 100 · BEA 2024

Key takeaways

  • Median pay is $134,870 a year, 9.0% below the national median.
  • Published pay spans $76,330 to $222,110 between the tenth and ninetieth percentiles.
  • The area has 10,480 jobs in this occupation.
  • It ranks 28th of 50 states for this occupation.
  • The highest-paying metro area covered is Madison, at $146,380.

Frequently asked questions

What is the median wage for Sales Managers in Wisconsin?

The median annual wage is $134,870, or $64.84 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.

Is that higher than the national average?

The national median for this occupation is $148,270, so pay in Wisconsin is 9.0% lower. These figures are medians, not averages: half of workers fall on each side.

What do the top earners make?

The top tenth of this occupation in Wisconsin earns more than $222,110 per year. The ninetieth percentile is the highest figure the survey publishes.

What is the starting range?

The tenth percentile wage is $76,330 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.

Which area nearby pays the most?

The highest median for this occupation among the metro areas covered is in Madison, at $146,380 per year.

How many jobs are there in this occupation here?

The survey estimates 10,480 jobs in this occupation in Wisconsin. Self-employed workers are not included.

Source and methodology

U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.

Sales Managers Salary in Wisconsin (2025): $134,870 Median | Salary Explorer