SOC 11-2022 · May 2025 · BLS OEWS
Sales Managers — Appleton
Appleton, WI · 10 metro areas compared
The median wage here is $138,850 a year, within a few percent of the national median of $148,270.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
The median wage here is $138,850 a year, within a few percent of the national median of $148,270. Half of workers earn between $101,090 and $185,100. Beyond that band, the tenth percentile sits at $77,350 and the ninetieth at $238,530.
The area has 420 jobs in this occupation, which works out to 3.4 of every thousand jobs. Madison leads the state's metro areas for this occupation, at $146,380. Set against every other occupation measured in the same area, it ranks 8th of 347 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $77,350 | −47.8% |
| 25th | $101,090 | −31.8% |
| Median (50th) | $138,850 | −6.4% |
| 75th | $185,100 | +24.8% |
| 90th | $238,530 | +60.9% |
| Mean | $151,710 | +2.3% |
Other metro areas in Wisconsin
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Madison | $146,380 | 1,660 | |
| 2 | Kenosha | $145,180 | 200 | |
| 3 | Milwaukee | $144,560 | 3,240 | |
| 4 | Sheboygan | $133,440 | 170 | |
| 5 | Racine | $132,230 | 240 | |
| 6 | Janesville | $129,940 | 200 | |
| 7 | Green Bay | $129,930 | 600 | |
| 8 | Oshkosh | $129,640 | 370 | |
| 9 | La Crosse | $127,740 | 220 | |
| 10 | Eau Claire | $127,570 | 230 |
What the pay is worth locally
Prices in Appleton run 5.9% below the national average, so the median of $138,850 goes as far as $147,556 would elsewhere in the country. Measured that way it compares to the national median at 0.5% below the national median in real terms.
Published median
$138,850as reported by BLSLocal price level
94.1US average = 100 · BEA 2024Adjusted for local prices
$147,556US average = 100 · BEA 2024Key takeaways
- Median pay is $138,850 a year, 6.4% below the national median.
- Published pay spans $77,350 to $238,530 between the tenth and ninetieth percentiles.
- The area has 420 jobs in this occupation.
- The highest-paying metro area covered is Madison, at $146,380.
Frequently asked questions
What is the median wage for Sales Managers in Appleton, WI?
The median annual wage is $138,850, or $66.76 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $148,270, so pay in Appleton, WI is 6.4% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Appleton, WI earns more than $238,530 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $77,350 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Madison, at $146,380 per year.
How many jobs are there in this occupation here?
The survey estimates 420 jobs in this occupation in Appleton, WI. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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