SOC 11-2021 · May 2025 · BLS OEWS
Marketing Managers — Wichita Falls
Wichita Falls, TX · 10 metro areas compared
At $108,620, this is one of the lower medians recorded for Marketing Managers, 34.9% beneath the national figure of $166,790.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
At $108,620, this is one of the lower medians recorded for Marketing Managers, 34.9% beneath the national figure of $166,790. The middle half of workers in this occupation earn between $70,700 and $133,410. The lowest tenth earn under $60,770, while the highest tenth earn more than $170,840.
The area has 60 jobs in this occupation, giving a location quotient of 0.43 — a measure of how concentrated the occupation is here relative to the country as a whole. Austin leads the state's metro areas for this occupation, at $164,920. Set against every other occupation measured in the same area, it ranks 12th of 236 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $60,770 | −63.6% |
| 25th | $70,700 | −57.6% |
| Median (50th) | $108,620 | −34.9% |
| 75th | $133,410 | −20.0% |
| 90th | $170,840 | +2.4% |
| Mean | $110,580 | −33.7% |
Other metro areas in Texas
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Austin | $164,920 | 7,170 | |
| 2 | Dallas | $155,460 | 16,320 | |
| 3 | Houston | $153,030 | 8,930 | |
| 4 | Midland | $149,510 | 290 | |
| 5 | Sherman | $139,040 | 110 | |
| 6 | Odessa | $133,420 | 80 | |
| 7 | San Antonio | $131,800 | 2,900 | |
| 8 | Tyler | $130,200 | 160 | |
| 9 | Beaumont | $129,500 | 230 | |
| 10 | San Angelo | $128,830 | 60 |
What the pay is worth locally
Prices in Wichita Falls run 2.9% below the national average, so the median of $108,620 goes as far as $111,864 would elsewhere in the country. Measured that way it compares to the national median at 32.9% below the national median in real terms.
Published median
$108,620as reported by BLSLocal price level
97.1US average = 100 · BEA 2024Adjusted for local prices
$111,864US average = 100 · BEA 2024Key takeaways
- Median pay is $108,620 a year, 34.9% below the national median.
- Published pay spans $60,770 to $170,840 between the tenth and ninetieth percentiles.
- The area has 60 jobs in this occupation.
- The highest-paying metro area covered is Austin, at $164,920.
Frequently asked questions
What is the median wage for Marketing Managers in Wichita Falls, TX?
The median annual wage is $108,620, or $52.22 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $166,790, so pay in Wichita Falls, TX is 34.9% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Wichita Falls, TX earns more than $170,840 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $60,770 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Austin, at $164,920 per year.
How many jobs are there in this occupation here?
The survey estimates 60 jobs in this occupation in Wichita Falls, TX. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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