SOC 11-2021 · May 2025 · BLS OEWS
Marketing Managers — Visalia
Visalia, CA · 10 metro areas compared
Median pay for this occupation in Visalia, CA is $140,040 a year, trailing the national median of $166,790 by 16.0%.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
Median pay for this occupation in Visalia, CA is $140,040 a year, trailing the national median of $166,790 by 16.0%. Half of workers earn between $103,190 and $177,030. Beyond that band, the tenth percentile sits at $82,200 and the ninetieth at $228,800.
The area has 100 jobs in this occupation, giving a location quotient of 0.23 — a measure of how concentrated the occupation is here relative to the country as a whole. San Jose leads the state's metro areas for this occupation, at $231,370. Set against every other occupation measured in the same area, it ranks 17th of 365 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $82,200 | −50.7% |
| 25th | $103,190 | −38.1% |
| Median (50th) | $140,040 | −16.0% |
| 75th | $177,030 | +6.1% |
| 90th | $228,800 | +37.2% |
| Mean | $149,000 | −10.7% |
Other metro areas in California
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | San Jose | $231,370 | 7,300 | |
| 2 | San Francisco | $220,480 | 11,170 | |
| 3 | San Diego | $174,840 | 3,790 | |
| 4 | Los Angeles | $171,900 | 18,550 | |
| 5 | Santa Maria | $170,920 | 340 | |
| 6 | Oxnard | $169,540 | 620 | |
| 7 | Santa Cruz | $168,980 | 150 | |
| 8 | Sacramento | $164,270 | 1,610 | |
| 9 | Napa | $163,870 | 120 | |
| 10 | Redding | $161,910 | 70 |
What the pay is worth locally
Prices in Visalia run 10.7% above the national average, so the median of $140,040 buys what $126,504 would elsewhere in the country. Measured that way the gap against the national median narrows to 24.2% below the national median in real terms.
Published median
$140,040as reported by BLSLocal price level
110.7US average = 100 · BEA 2024Adjusted for local prices
$126,504US average = 100 · BEA 2024Key takeaways
- Median pay is $140,040 a year, 16.0% below the national median.
- Published pay spans $82,200 to $228,800 between the tenth and ninetieth percentiles.
- The area has 100 jobs in this occupation.
- The highest-paying metro area covered is San Jose, at $231,370.
Frequently asked questions
What is the median wage for Marketing Managers in Visalia, CA?
The median annual wage is $140,040, or $67.33 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $166,790, so pay in Visalia, CA is 16.0% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Visalia, CA earns more than $228,800 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $82,200 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in San Jose, at $231,370 per year.
How many jobs are there in this occupation here?
The survey estimates 100 jobs in this occupation in Visalia, CA. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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