SOC 11-2021 · May 2025 · BLS OEWS
Marketing Managers — San Francisco
San Francisco-Oakland-Fremont, CA · 10 metro areas compared
The median wage for Marketing Managers in San Francisco, CA is $220,480 per year, well above the national median of $166,790.
Wage distribution · annual
Shaded band holds the middle 50% of earners
How pay has moved
The next ten years
Projected to grow faster than average
- Change in jobs, 2024 to 2034
- +6.6%
- Openings per year
- 34,300
- Typical entry-level education
- Bachelor's degree
- Related work experience
- 5 years or more
Includes jobs opened by workers leaving the occupation, not only new positions.
Projections are published nationally only. This is the outlook for the occupation across the United States, not a measurement for San Francisco-Oakland-Fremont, CA.
Projections are based on 2024 employment and run to 2034. The wages above are from the May 2025 survey, a separate BLS programme on a different release cycle, so the two are not two views of one dataset.
Salary overview
The median wage for Marketing Managers in San Francisco, CA is $220,480 per year, well above the national median of $166,790. The gap of 32.2% is among the widest recorded for this occupation. Half of workers earn between $174,750 and $309,110. Beyond that band, the tenth percentile sits at $133,990 and the ninetieth at $333,430.
Employment stands at 11,170, or 4.7 jobs per thousand held locally. Within the state, San Jose records the highest median at $231,370. Of the 688 occupations with published wages in this area, it sits 16th.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $133,990 | −19.7% |
| 25th | $174,750 | +4.8% |
| Median (50th) | $220,480 | +32.2% |
| 75th | $309,110 | +85.3% |
| 90th | $333,430 | +99.9% |
| Mean | $235,920 | +41.4% |
Other metro areas in California
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | San Jose | $231,370 | 7,300 | |
| 2 | San Diego | $174,840 | 3,790 | |
| 3 | Los Angeles | $171,900 | 18,550 | |
| 4 | Santa Maria | $170,920 | 340 | |
| 5 | Oxnard | $169,540 | 620 | |
| 6 | Santa Cruz | $168,980 | 150 | |
| 7 | Sacramento | $164,270 | 1,610 | |
| 8 | Napa | $163,870 | 120 | |
| 9 | Redding | $161,910 | 70 | |
| 10 | Santa Rosa | $161,720 | 300 |
What the pay is worth locally
Prices in San Francisco run 15.6% above the national average, so the median of $220,480 buys what $190,727 would elsewhere in the country. Measured that way the gap against the national median narrows to 14.4% above the national median in real terms.
Published median
$220,480as reported by BLSLocal price level
115.6US average = 100 · BEA 2024Adjusted for local prices
$190,727US average = 100 · BEA 2024Why the state that pays most is usually not where pay goes furthest
Key takeaways
- Median pay is $220,480 a year, 32.2% above the national median.
- Published pay spans $133,990 to $333,430 between the tenth and ninetieth percentiles.
- The area has 11,170 jobs in this occupation.
- The highest-paying metro area covered is San Jose, at $231,370.
Frequently asked questions
What is the median wage for Marketing Managers in San Francisco, CA?
The median annual wage is $220,480, or $106.00 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $166,790, so pay in San Francisco, CA is 32.2% higher. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in San Francisco, CA earns more than $333,430 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $133,990 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in San Jose, at $231,370 per year.
How many jobs are there in this occupation here?
The survey estimates 11,170 jobs in this occupation in San Francisco, CA. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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