SOC 11-2021 · May 2025 · BLS OEWS
Marketing Managers — Southeast-Central Idaho
Southeast-Central Idaho nonmetropolitan area · 3 metro areas compared
The median wage for Marketing Managers in Southeast-Central Idaho, ID is $140,620 per year, 15.7% below the national median of $166,790.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
The median wage for Marketing Managers in Southeast-Central Idaho, ID is $140,620 per year, 15.7% below the national median of $166,790. Pay ranges from under $69,990 at the tenth percentile to more than $242,510 at the ninetieth, with the interquartile range running from $97,610 to $182,270.
Employment stands at 60, or 0.6 jobs per thousand held locally. Boise City leads the state's metro areas for this occupation, at $159,930. Set against every other occupation measured in the same area, it ranks 4th of 306 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $69,990 | −58.0% |
| 25th | $97,610 | −41.5% |
| Median (50th) | $140,620 | −15.7% |
| 75th | $182,270 | +9.3% |
| 90th | $242,510 | +45.4% |
| Mean | $145,480 | −12.8% |
Other metro areas in Idaho
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Boise City | $159,930 | 780 | |
| 2 | Idaho Falls | $135,560 | 130 | |
| 3 | Coeur d'Alene | $115,470 | 90 |
What the pay is worth locally
Prices in Southeast-Central Idaho run 4.5% below the national average, so the median of $140,620 goes as far as $147,246 would elsewhere in the country. Measured that way it compares to the national median at 11.7% below the national median in real terms.
Published median
$140,620as reported by BLSLocal price level
95.5US average = 100 · BEA 2024Adjusted for local prices
$147,246US average = 100 · BEA 2024Key takeaways
- Median pay is $140,620 a year, 15.7% below the national median.
- Published pay spans $69,990 to $242,510 between the tenth and ninetieth percentiles.
- The area has 60 jobs in this occupation.
- The highest-paying metro area covered is Boise City, at $159,930.
Frequently asked questions
What is the median wage for Marketing Managers in Southeast-Central Idaho, ID?
The median annual wage is $140,620, or $67.61 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $166,790, so pay in Southeast-Central Idaho, ID is 15.7% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Southeast-Central Idaho, ID earns more than $242,510 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $69,990 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Boise City, at $159,930 per year.
How many jobs are there in this occupation here?
The survey estimates 60 jobs in this occupation in Southeast-Central Idaho, ID. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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