SOC 11-2021 · May 2025 · BLS OEWS
Marketing Managers — Idaho
Idaho · 3 metro areas compared
Median pay for this occupation in Idaho is $142,090 a year, trailing the national median of $166,790 by 14.8%.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
Median pay for this occupation in Idaho is $142,090 a year, trailing the national median of $166,790 by 14.8%. The middle half of workers in this occupation earn between $102,630 and $197,240. The lowest tenth earn under $76,690, while the highest tenth earn more than $251,590.
The area has 1,320 jobs in this occupation, giving a location quotient of 0.61 — a measure of how concentrated the occupation is here relative to the country as a whole. Idaho ranks number 25th out of 48 states by median pay for this occupation. Within the state, Boise City records the highest median at $159,930. Of the 617 occupations with published wages in this area, it sits 17th.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $76,690 | −54.0% |
| 25th | $102,630 | −38.5% |
| Median (50th) | $142,090 | −14.8% |
| 75th | $197,240 | +18.3% |
| 90th | $251,590 | +50.8% |
| Mean | $150,750 | −9.6% |
Highest-paying metro areas in Idaho
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Boise City | $159,930 | 780 | |
| 2 | Idaho Falls | $135,560 | 130 | |
| 3 | Coeur d'Alene | $115,470 | 90 |
What the pay is worth locally
Prices in Idaho run 4.5% below the national average, so the median of $142,090 goes as far as $148,785 would elsewhere in the country. Measured that way it compares to the national median at 10.8% below the national median in real terms.
Published median
$142,090as reported by BLSLocal price level
95.5US average = 100 · BEA 2024Adjusted for local prices
$148,785US average = 100 · BEA 2024Key takeaways
- Median pay is $142,090 a year, 14.8% below the national median.
- Published pay spans $76,690 to $251,590 between the tenth and ninetieth percentiles.
- The area has 1,320 jobs in this occupation.
- It ranks 25th of 48 states for this occupation.
- The highest-paying metro area covered is Boise City, at $159,930.
Frequently asked questions
What is the median wage for Marketing Managers in Idaho?
The median annual wage is $142,090, or $68.31 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $166,790, so pay in Idaho is 14.8% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Idaho earns more than $251,590 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $76,690 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Boise City, at $159,930 per year.
How many jobs are there in this occupation here?
The survey estimates 1,320 jobs in this occupation in Idaho. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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