SOC 11-2021 · May 2025 · BLS OEWS
Marketing Managers — Northwestern Idaho
Northwestern Idaho nonmetropolitan area · 3 metro areas compared
Median pay in Northwestern Idaho, ID is $108,120 a year, 35.2% under the national median of $166,790 for this occupation.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
Median pay in Northwestern Idaho, ID is $108,120 a year, 35.2% under the national median of $166,790 for this occupation. The middle half of workers in this occupation earn between $58,240 and $156,000. The lowest tenth earn under $53,820, while the highest tenth earn more than $194,140.
The area has 80 jobs in this occupation, which works out to 1.1 of every thousand jobs. Within the state, Boise City records the highest median at $159,930. Of the 288 occupations with published wages in this area, it sits 21st.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $53,820 | −67.7% |
| 25th | $58,240 | −65.1% |
| Median (50th) | $108,120 | −35.2% |
| 75th | $156,000 | −6.5% |
| 90th | $194,140 | +16.4% |
| Mean | $116,960 | −29.9% |
Other metro areas in Idaho
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Boise City | $159,930 | 780 | |
| 2 | Idaho Falls | $135,560 | 130 | |
| 3 | Coeur d'Alene | $115,470 | 90 |
What the pay is worth locally
Prices in Northwestern Idaho run 4.5% below the national average, so the median of $108,120 goes as far as $113,215 would elsewhere in the country. Measured that way it compares to the national median at 32.1% below the national median in real terms.
Published median
$108,120as reported by BLSLocal price level
95.5US average = 100 · BEA 2024Adjusted for local prices
$113,215US average = 100 · BEA 2024Key takeaways
- Median pay is $108,120 a year, 35.2% below the national median.
- Published pay spans $53,820 to $194,140 between the tenth and ninetieth percentiles.
- The area has 80 jobs in this occupation.
- The highest-paying metro area covered is Boise City, at $159,930.
Frequently asked questions
What is the median wage for Marketing Managers in Northwestern Idaho, ID?
The median annual wage is $108,120, or $51.98 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $166,790, so pay in Northwestern Idaho, ID is 35.2% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Northwestern Idaho, ID earns more than $194,140 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $53,820 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Boise City, at $159,930 per year.
How many jobs are there in this occupation here?
The survey estimates 80 jobs in this occupation in Northwestern Idaho, ID. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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