SOC 11-2021 · May 2025 · BLS OEWS
Marketing Managers — Border Region of Texas
Border Region of Texas nonmetropolitan area · 10 metro areas compared
In Border Region of Texas, TX the median wage is $127,230.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
In Border Region of Texas, TX the median wage is $127,230. That is 23.7% lower than the national median of $166,790. Pay ranges from under $76,200 at the tenth percentile to more than $203,090 at the ninetieth, with the interquartile range running from $88,730 to $163,370.
The area has 40 jobs in this occupation, giving a location quotient of 0.36 — a measure of how concentrated the occupation is here relative to the country as a whole. Within the state, Austin records the highest median at $164,920. Of the 194 occupations with published wages in this area, it sits 8th.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $76,200 | −54.3% |
| 25th | $88,730 | −46.8% |
| Median (50th) | $127,230 | −23.7% |
| 75th | $163,370 | −2.1% |
| 90th | $203,090 | +21.8% |
| Mean | $140,580 | −15.7% |
Other metro areas in Texas
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Austin | $164,920 | 7,170 | |
| 2 | Dallas | $155,460 | 16,320 | |
| 3 | Houston | $153,030 | 8,930 | |
| 4 | Midland | $149,510 | 290 | |
| 5 | Sherman | $139,040 | 110 | |
| 6 | Odessa | $133,420 | 80 | |
| 7 | San Antonio | $131,800 | 2,900 | |
| 8 | Tyler | $130,200 | 160 | |
| 9 | Beaumont | $129,500 | 230 | |
| 10 | San Angelo | $128,830 | 60 |
What the pay is worth locally
Prices in Border Region of Texas run 2.9% below the national average, so the median of $127,230 goes as far as $131,030 would elsewhere in the country. Measured that way it compares to the national median at 21.4% below the national median in real terms.
Published median
$127,230as reported by BLSLocal price level
97.1US average = 100 · BEA 2024Adjusted for local prices
$131,030US average = 100 · BEA 2024Key takeaways
- Median pay is $127,230 a year, 23.7% below the national median.
- Published pay spans $76,200 to $203,090 between the tenth and ninetieth percentiles.
- The area has 40 jobs in this occupation.
- The highest-paying metro area covered is Austin, at $164,920.
Frequently asked questions
What is the median wage for Marketing Managers in Border Region of Texas, TX?
The median annual wage is $127,230, or $61.17 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $166,790, so pay in Border Region of Texas, TX is 23.7% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Border Region of Texas, TX earns more than $203,090 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $76,200 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Austin, at $164,920 per year.
How many jobs are there in this occupation here?
The survey estimates 40 jobs in this occupation in Border Region of Texas, TX. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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