SOC 41-9011 · May 2025 · BLS OEWS
Demonstrators and Product Promoters — Santa Cruz
Santa Cruz-Watsonville, CA · 10 metro areas compared
In Santa Cruz, CA the median wage for Demonstrators and Product Promoters is $43,480 a year, which is 10.6% higher than the national figure of $39,320.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
In Santa Cruz, CA the median wage for Demonstrators and Product Promoters is $43,480 a year, which is 10.6% higher than the national figure of $39,320. Half of workers earn between $37,660 and $46,310. Beyond that band, the tenth percentile sits at $37,120 and the ninetieth at $56,840.
The area has 100 jobs in this occupation, giving a location quotient of 2.53 — a measure of how concentrated the occupation is here relative to the country as a whole. Los Angeles leads the state's metro areas for this occupation, at $60,040. Set against every other occupation measured in the same area, it ranks 284th of 328 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $37,120 | −5.6% |
| 25th | $37,660 | −4.2% |
| Median (50th) | $43,480 | +10.6% |
| 75th | $46,310 | +17.8% |
| 90th | $56,840 | +44.6% |
| Mean | $44,710 | +13.7% |
Other metro areas in California
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Los Angeles | $60,040 | 6,400 | |
| 2 | Napa | $50,030 | 1,010 | |
| 3 | Chico | $46,760 | 80 | |
| 4 | San Jose | $46,060 | 570 | |
| 5 | Santa Rosa | $45,540 | 1,250 | |
| 6 | San Francisco | $45,020 | 1,490 | |
| 7 | Salinas | $44,600 | 190 | |
| 8 | Santa Maria | $44,520 | 460 | |
| 9 | San Luis Obispo | $44,130 | 640 | |
| 10 | Oxnard | $43,660 | 160 |
What the pay is worth locally
Prices in Santa Cruz run 10.7% above the national average, so the median of $43,480 buys what $39,277 would elsewhere in the country. Measured that way the gap against the national median narrows to 0.1% below the national median in real terms.
Published median
$43,480as reported by BLSLocal price level
110.7US average = 100 · BEA 2024Adjusted for local prices
$39,277US average = 100 · BEA 2024Key takeaways
- Median pay is $43,480 a year, 10.6% above the national median.
- Published pay spans $37,120 to $56,840 between the tenth and ninetieth percentiles.
- The area has 100 jobs in this occupation.
- The highest-paying metro area covered is Los Angeles, at $60,040.
Frequently asked questions
What is the median wage for Demonstrators and Product Promoters in Santa Cruz, CA?
The median annual wage is $43,480, or $20.91 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $39,320, so pay in Santa Cruz, CA is 10.6% higher. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Santa Cruz, CA earns more than $56,840 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $37,120 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Los Angeles, at $60,040 per year.
How many jobs are there in this occupation here?
The survey estimates 100 jobs in this occupation in Santa Cruz, CA. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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