SOC 41-3091 · May 2025 · BLS OEWS
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel — Northwestern Wisconsin
Northwestern Wisconsin nonmetropolitan area · 10 metro areas compared
Median pay for this occupation in Northwestern Wisconsin, WI is $57,610 a year, trailing the national median of $69,990 by 17.7%.
Wage distribution · annual
Shaded band holds the middle 50% of earners
Salary overview
Median pay for this occupation in Northwestern Wisconsin, WI is $57,610 a year, trailing the national median of $69,990 by 17.7%. Half of workers earn between $45,760 and $77,580. Beyond that band, the tenth percentile sits at $37,090 and the ninetieth at $106,970.
The area has 140 jobs in this occupation, which works out to 2.9 of every thousand jobs. Madison leads the state's metro areas for this occupation, at $65,840. Set against every other occupation measured in the same area, it ranks 100th of 236 by median pay.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $37,090 | −47.0% |
| 25th | $45,760 | −34.6% |
| Median (50th) | $57,610 | −17.7% |
| 75th | $77,580 | +10.8% |
| 90th | $106,970 | +52.8% |
| Mean | $67,290 | −3.9% |
Other metro areas in Wisconsin
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Madison | $65,840 | 4,060 | |
| 2 | Sheboygan | $65,620 | 240 | |
| 3 | Milwaukee | $64,890 | 6,830 | |
| 4 | Kenosha | $64,360 | 410 | |
| 5 | Green Bay | $64,160 | 1,390 | |
| 6 | Fond du Lac | $63,990 | 280 | |
| 7 | Racine | $63,730 | 480 | |
| 8 | Janesville | $63,140 | 360 | |
| 9 | Appleton | $62,840 | 1,010 | |
| 10 | La Crosse | $61,430 | 620 |
What the pay is worth locally
Prices in Northwestern Wisconsin run 5.9% below the national average, so the median of $57,610 goes as far as $61,222 would elsewhere in the country. Measured that way it compares to the national median at 12.5% below the national median in real terms.
Published median
$57,610as reported by BLSLocal price level
94.1US average = 100 · BEA 2024Adjusted for local prices
$61,222US average = 100 · BEA 2024Key takeaways
- Median pay is $57,610 a year, 17.7% below the national median.
- Published pay spans $37,090 to $106,970 between the tenth and ninetieth percentiles.
- The area has 140 jobs in this occupation.
- The highest-paying metro area covered is Madison, at $65,840.
Frequently asked questions
What is the median wage for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in Northwestern Wisconsin, WI?
The median annual wage is $57,610, or $27.70 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $69,990, so pay in Northwestern Wisconsin, WI is 17.7% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Northwestern Wisconsin, WI earns more than $106,970 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $37,090 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Madison, at $65,840 per year.
How many jobs are there in this occupation here?
The survey estimates 140 jobs in this occupation in Northwestern Wisconsin, WI. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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