SOC 27-3031 · May 2025 · BLS OEWS
Public Relations Specialists — Naples
Naples-Marco Island, FL · 10 metro areas compared
In Naples, FL the median wage is $67,780.
Wage distribution · annual
Shaded band holds the middle 50% of earners
How pay has moved
The next ten years
Projected to grow about as fast as average
- Change in jobs, 2024 to 2034
- +4.8%
- Openings per year
- 27,600
- Typical entry-level education
- Bachelor's degree
Includes jobs opened by workers leaving the occupation, not only new positions.
Projections are published nationally only. This is the outlook for the occupation across the United States, not a measurement for Naples-Marco Island, FL.
Projections are based on 2024 employment and run to 2034. The wages above are from the May 2025 survey, a separate BLS programme on a different release cycle, so the two are not two views of one dataset.
Salary overview
In Naples, FL the median wage is $67,780. That is 9.3% lower than the national median of $74,750. Pay ranges from under $40,490 at the tenth percentile to more than $111,280 at the ninetieth, with the interquartile range running from $49,920 to $81,590.
Employment stands at 270, or 1.5 jobs per thousand held locally. Within the state, Wildwood records the highest median at $71,060. Of the 344 occupations with published wages in this area, it sits 119th.
Percentile breakdown
| Percentile | Annual | vs US median |
|---|---|---|
| 10th | $40,490 | −45.8% |
| 25th | $49,920 | −33.2% |
| Median (50th) | $67,780 | −9.3% |
| 75th | $81,590 | +9.2% |
| 90th | $111,280 | +48.9% |
| Mean | $72,350 | −3.2% |
Other metro areas in Florida
| # | Metro area | Median | Jobs | Relative |
|---|---|---|---|---|
| 1 | Wildwood | $71,060 | 40 | |
| 2 | Orlando | $67,370 | 2,320 | |
| 3 | Tampa | $64,690 | 2,590 | |
| 4 | Miami | $64,600 | 5,460 | |
| 5 | Jacksonville | $63,620 | 1,070 | |
| 6 | Crestview | $62,750 | 190 | |
| 7 | Panama City | $62,740 | 90 | |
| 8 | Palm Bay | $62,400 | 380 | |
| 9 | Gainesville | $62,050 | 380 | |
| 10 | Ocala | $61,740 | 180 |
What the pay is worth locally
Prices in Naples run 3.2% above the national average, so the median of $67,780 buys what $65,678 would elsewhere in the country. Measured that way the gap against the national median narrows to 12.1% below the national median in real terms.
Published median
$67,780as reported by BLSLocal price level
103.2US average = 100 · BEA 2024Adjusted for local prices
$65,678US average = 100 · BEA 2024Why the state that pays most is usually not where pay goes furthest
Key takeaways
- Median pay is $67,780 a year, 9.3% below the national median.
- Published pay spans $40,490 to $111,280 between the tenth and ninetieth percentiles.
- The area has 270 jobs in this occupation.
- The highest-paying metro area covered is Wildwood, at $71,060.
Frequently asked questions
What is the median wage for Public Relations Specialists in Naples, FL?
The median annual wage is $67,780, or $32.59 per hour, as of May 2025. Half of the workers in this occupation earn more than that and half earn less.
Is that higher than the national average?
The national median for this occupation is $74,750, so pay in Naples, FL is 9.3% lower. These figures are medians, not averages: half of workers fall on each side.
What do the top earners make?
The top tenth of this occupation in Naples, FL earns more than $111,280 per year. The ninetieth percentile is the highest figure the survey publishes.
What is the starting range?
The tenth percentile wage is $40,490 per year. The survey measures wages actually paid rather than experience level, so this reflects the lowest-paid tenth rather than entry-level pay specifically.
Which area nearby pays the most?
The highest median for this occupation among the metro areas covered is in Wildwood, at $71,060 per year.
How many jobs are there in this occupation here?
The survey estimates 270 jobs in this occupation in Naples, FL. Self-employed workers are not included.
Source and methodology
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 Wages are for wage-and-salary workers; self-employed workers are not included. Salary Explorer is an independent project. It is not affiliated with, or endorsed by, the U.S. Bureau of Labor Statistics or any government agency. Full methodology.
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